WEBLOC Protocol is a plan built on the ICON foundation platform that aims to help advertisement platforms made decentralized promotion systems. These systems will permit promoters to publish ads at sensible prices while many viewers will get compensation for their participation.
About Tokenized Advertising Alliance Protocol:
In the virtual planet, ads are exposed to consumers via many types of media including services and platforms. Those consumers contributed to the ads are the ones who decide how much worth media can have.
Marketers keep investing currency on attracting more consumers while media make efforts to save as many consumers possible, spending on services and hosting many events. As stipulated, the marketing system in the virtual world consists of media, users, and advertisers.
Media have been at the top of the system linking marketers and consumers, making marketers pay more to take a super advertising mark on the media. In the meantime, media can re-spend in their services to boost consumer’s satisfaction level with the revenues.
Though, the boosted finance value of media doesn't lead to a boost in the economic value consumers can have through their participation. On the opposing, consumers take the burden of boosted marketing costs generated by the further expenses marketers paid.
They firmly believe that if such and marketing system is decentralized based on block techs, marketers can place their ads on media at reasonable costs while the worth of users' participation can be recognized in a smooth and clear way, straightly giving the financial value back to consumers.
WEBLOC Protocol will take the initiative of shifting the usual marketing system towered the token WEBLOC Protocol connecting advertising platforms to all sides to make a virtual advertising system on the block.
WEBLOC Protocol suggests a virtual marketing Alliance moving from media focused advertising marketplace to an incentivized advertising marketplace where a block-based financial system can be applied.
WEBLOC Protocol firmly believes that if the marketing system can be centralized on the block, marketers can execute their ads at affordable costs while consumers can get straight finical values as rewards by evaluating their participation to values made in the clean and transparent way.
To access this target, WEBLOC Protocol has made a technological MOU with ICON foundation, offering the marketing platform to D-Apps on the ICON foundation main-net. They will make a new block based marketing system via the WEBLOC Protocol network.
The financial value made by consumer’s collaboration belongs to the revenue of media. It's real that media make efforts to boost users' satisfaction level by improving the class of services regularly. Basically, though, the worth users made is not economically evaluated and doesn't return to consumers in the shape of direct economic rewards.
The query whether the entire users’ contribution worth is equivalent can be interpreted into a query whether every promoter’s advertising charges are same. Certain key words or look for advertising needed high costs each click in a certain era of time to execute the ads.
In the case of show advertising, promoters need to pay upper prices to depiction their ads targeting many groups of users. Though, such users generating upper added values don't get known as more precious users and rewarded.
If it's possible to obviously define users and expose ads to those users, advertisers don't need to invest too much in promotion and can offer the additional advertising costs to their consumers as rewards.
In the meantime, consumers can acquire fair rewards from the financial value developed by their contribution to advertising via the block token system. In order to move the usual advertising system to a block based one, a variety of advertising platforms are necessary to exist in the marketplace and those promotion platforms are linked with any other on a block based protocol to develop.
The concrete assets in the WEBLOC Protocol network are defined as WEB token and WEB token.
WEB Token:
The worth of every token issued via the WEBLOC Protocol network can be counted by WEB token. This can be deal in the Trade marketplace or applied as the payment process, defining the marketplace size and worth.
WEB Power or WEBP
WEBP is the network token that can be applied as an actual token for maintaining the mass of the WEBLOC Protocol network ecosystem and expanding its upcoming worth inside the WEBLOC Protocol network ecosystem. Contributors can connect in advertising and get WEBP token as rewards and twenty-five % of the full tokens issued will be given to the network contributors on the WEBLOC Protocol network.
Recognition of Problems
The financial value of users
In the virtual advertising market, a lot of efforts are put in place to recompense the consumers’ values in order to illustrate reactions to the ads from the consumers. Media should reinvest a few parts of the revenues made by ads to the service so that the consumers return to the media. A few data businesses pay for the contract of users’ data set and use. Some information businesses try to boost the loyalty by offering coupons and points. In spite of these endeavors, WEBLOC Protocol still believes that the consumers’ financial values are not evaluated or known correctly.
The financial value of consumers can be exposed the most in media applied by numerous people such as portal services, search engine and chatting apps that consumers revisit frequently, and the worth would be extremely high in the virtual advertising market. The rivalry among promoters for occupying the well-organized spots for ads has led to a boost in advertising charges. Media also arrange a lot of tools to raise advertising charges.
The main reason why promoters execute ads on the main media even with the lofty advertising fees via the competition is obvious. There're so many users that would contribute to ads. If there are real consumers, not cherry pickers and ads can be offered to users straightly, advertisers could keep away from needless competition, executing ads with the sensible prices and make an financial compensation to the contributors due to the bargain expenses. This will be the beginning of gratitude for the users’ worth generated by contribution in ads.
Still, it's tough to see the ecosystem as a sensible compensation. Even though promoters would decrease ads fees by trying to representation advertisements to the right users on the main media, it's tough to reach to the accurately right users because ads can be executed with the assumed information backed on ADID, Cookie, and any other footprints of users. Also, there're so many businesses on the other side of promoters and such businesses make revenue from advertising charges.
Advertisers and Users
In the virtual advertising system, we forever distinguish the promoter side from the media side and describe a procedure that makes consumers see ad through the latter. From this viewpoint, you might believe that advertisers and consumers are fully separated, but in fact, it makes you think the side that sells services goods and with a certain size as promoters.
It means, in lay person’s term, that everyone considers those who’re able of spending advertising costs over certain value as promoters, and this method of recognition has to turn into a standard to distinguish promoters from consumers.
However, provided collecting contributors for the exact purpose, the value of advertising fees should not be a standard to explain to advertisers even if they’re not capable to spend a sizable value of advertising costs. For instance, if you wish to promote your own individual social platform and make around ten friends, you can’t make a deal with businesses in the virtual advertising system even though you wish to.
It’s because a lot of that virtual advertising business can’t earn enough revenues to cover advertising fees. They consider that the issues in the virtual advertising market start from the many business frameworks separating promoters from consumers and making and supporting the advertiser centered system. In this system, economic value made by users can’t be recognized. It’s because, as mentioned earlier, this value is inescapably regarded types of coupons and points that the media offer as advertising costs with the cost advertisers pay.
In other words, in order to create a fairer marketplace a standard to define promoters and consumers should not be the value of advertising fees, and advertisers should be explained as the side looking for the contributors to realize their own aim and consumers should be defined as the side contributing in that goal-out of their own requirement.
It means that a smooth marketplace allows advertisers to set affordable advertising charges instead of excessive ones, and consumers to return their value considering their contribution. However, it might be doable just when ads should reach to the consumers regardless of the value of advertising costs and in the procedure, unnecessary charges shouldn’t be incurred.
What does WEBLOC Protocol Network can do?
• Rewarding financial value for users’ contribution: Building contribution financial system by recognizing the financial value for consumers who contribute in advertisements, returning cost that consumer-generated
• Reorganizing roles of the 3rd party: Creating a sensible sharing structure that reflects users’ values, not the single way procedure relying on advertising fees by a 3rd party.
• Creating purpose based system from fee-based system: Making a new advertising system based on every purpose, not distinguishing among promoters and consumers based on promotion charges.
ICO details
• Ticker: WEB
• Token type: ICON
• Fundraising Goal: USD 17,800,000 (11,000,000 ICON)
• Full Tokens: 10,000,000,000
• Available for Token Sale: 40%
• Country: South Korea
Useful links:
• Website: https://webloc.io
• Whitepaper (KR): https://static.webloc.io/whitepaper/weBloc_whitepaper_kr.pdf
• Whitepaper (EN): https://static.webloc.io/whitepaper/weBloc_whitepaper_en.pdf
bitcointalk username: wdtd
ICON Address: hx4c2d2d4b14a5d434735f7ed9657765e9890032cb