Ignoring Competition
While it’s important not to fear competition, it’s also important to be
sensible. Expecting to make a fortune overnight in a super-competitive
niche like weight loss is a sure recipe for disappointment.
What you need to do in the beginning is target niches that:
- Have a healthy amount of competition
- Don’t have so much competition that it’s difficult to get traffic
- You have some interest or knowledge in
Notice #3 especially. If you have absolutely no interest or knowledge in a
niche, it will be harder to create content, harder to identify with your target
market, harder to sell products you know little to nothing about, and harder
to get traffic.
Do you need to be an expert to conquer a market? Absolutely not! In fact,
you could probably do well in a niche that you know NOTHING about, just
learning as you go.
But if you have absolutely no interest in the subject, it’s going to make it
much, much easier to give up. You’ll simply get bored, because your work
day becomes such a grind that you’ll throw your hands up in frustration
and flip on the television or head out to the lake
If you have absolutely no interest or knowledge in a
niche, it will be harder to create content.
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