Growing demand for butter less products, and conventional application of margarine as an alternative promises major growth for the industrial margarine market. The food & beverage industry continues to be driven by healthy trends, with growing demand for low fat, and calorized products. Moreover, the trends are expected to continue as millennials in key markets like the US, exhibit significant health-consciousness as compared to the previous generation. For example, millennials on average exercise more, are more conscious about their health. This has resulted in driving new demand for products like vegan meat, a staple item on the menu of one of the largest food chain in the US - KFC. Hence, the growing health consciousness will drive major growth for the industrial margarine market.
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