Rise in the number of working mothers, increasing urbanization, and high spending power per baby in the developed nations as well as rise in the disposable income are major factors fuelling the infant nutrition market. However, the risk of developing allergies and psychological restraints pertaining to the adoption of packaged baby food, are major factors hampering the infant nutrition market growth. Rise in the urbanization along with an upsurge of middle class in developing nations will drive the market growth. Also, the existence of convenient packaging will lead to rise in the infant nutrition market. Rise in busy parental lifestyles have also resulted in high demand for conveniently packaged baby products that are convenient for transport such as pouches with plastic spouts at the top. Also, the convenient packaging leads to self-feeding as well as development of independence among babies. Rise in health awareness among customers has lead to parents opting for natural, minimally processed baby foods which help to provide their children a healthy lifestyle.
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