Overview of Influencers and Marketing

Influencers are opinion leaders with social following base. They appear as experts or trust worthy sources of information. In addition, an influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position or relationship with his or her audience.

Inflencer marketing involves a brand collaborating with an online inflencer to market one or more of its prducts or services. It is a type of marketing that uses inflencers to promote a brand to a larger market. Inflencer marketing employs leading niche content creators to improve brand awareness, increae traffic, and drive messages to brands target audiences.

Searching for quantifiable returns on investment, brands are turning to social media influencers and high tech that optimizes marketing efforts by using machine learning, artificial intelligence and other next-generation technology. Somewhere in the mix of influencers and technologies resides the next great thing in advertising: ultra-targeted marketing utilizing the full spectrum of influencers – to reach the desired demographic, no matter how big or how specific.

With influencer marketing, companies hire these individuals to promote products to their audience. 80% of marketers ( https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks/) agree that working with social media influencers is an effective form of marketing.

Furthermore, the creator industry doesn’t have a set of standardized rates for product promotions and services, so the amount people earn can vary immensely. Influencers can also be creators, but not all creators are necessarily influencers. Oftentimes, influencers start out as content creators as they build their presence and personality on the internet.
A content creator is someone who creates entertaining or educational material to be expressed through any medium or channel. Content creation especially pertains to digital content, since that's where the majority of content is consumed (and where the money is, if you're looking to earn revenue through your efforts).

Influencer marketing is on the rise, which was made apparent by the recently released figures indicating that the value of this specific market has doubled between 2019 and 2021, growing from 6.5 billion to 13.8 billion U.S. dollars within 3 years (mediakix.com).

Problems with Current Influencer Marketing

Currently, the influencer marketing world has become rough and lopsided. Most of those who create content and engage on social media are not rewarded. At the same time, the global advertising industry, worth over USD 190 billion today, is wondering how to empower micro-influencers to act as amplifiers. (https://www.marketwatch.com/press-release/influencio-the-upcoming-influencer-token-has-commenced-announcing-the-joined-influencers-2022-01-25)

Monetisation issues in Micro and Macro Influencer Market: Presently, there is monetisation issues in the fast-growing micro and macro influencer market, while addressing the fast growing need for the global USD193 billion advertiser industry through influencer (and micro-influencer) marketing and amplification. Advertisers, in the current marketing environment, see more of their marketing budget wasted on ad-tech middlemen and leave less and less for content creators. Basically, the influencer marketing industry, especially the micro-influencer market is fast-growing
There are other numerous issues besieging the influencer marketing industry. There is lack of transparency and poor tracking of the order flow. There is rough payment flow for influencers and marketers.
The technique for discovering and recruiting influencers is sometime challenging to manage, and the benefits of engaging influencers are not always obvious. On top of this, there are inherent structural opportunities that could greatly benefit brands, influencers and followers.

A lot of effort required finding Matching influencer for your Brand: Advertisers that are not well-grounded in influencer marketing may encounter several challenges in identifying the ideal influencer to advertise their business. This may lead to inadequate influencer marketing for the brand or product. Matching the appropriate influencer with the right product is very important for proper marketing.

Risk of Engaging Influencer with Fake audience: basically online, it is very easy to engage an inflenceer with fake audiebse or folowers. When this happens, the advertiser may loose his funds or may not get the desired results as a result of engaging inflencers with fake audience.

Unclear and biased engagement fees and rates for both influencers and brands: The influencer industry usually has a problem with how to set their rates, especially for those new in the industry. There is need to have a rate that will satisfy both parties, so that none will be cheated.

Limited Influencer Engagement with fans: Apart from the usual engagement by way of chats online, there are no other means to deepen the engagement with fans. Deeper engagement with fans helps to keep fans more fixated with their Influencers.

Revenue from Platforms not fairly distributed: Platform make a lot of money from ad revenues due to increased traffic and engagement. Basically, social media networks generate revenue by selling advertisements depending on user traffic. The platform profits from increased traffic and engagement in the form of billions of dollars. Influencer is left unrewarded while platform make all the money.

So much dependence on platforms and their technology: There is a clear concern among companies, marketers, consumers, and influencers whenever an update to the social media algorithm is released. 49% of marketers identified social algorithm updates as one of their top worries about their influencer marketing approach.
There is the risk of relaying of platforms as yard stick to reward influencers. What if the social media platform becomes obsolete or if an influencer's accounts gets banned, does that mean that the influencers earnings and their main source of revenue will disappear almost instantly?

Influencio: Innovative Solution to Influencer Marketing Problems

Influencio is a new cryptocurrency, backed by Binance Smart Chain (BSC) network token designed to address monetization and other issues confronting the growing global influencer market. Influencio has adopted the blockchain technology along with NFT and DeFi elements to solve key market challenges. Influencio streamlines payments and processing, content marketing management, interaction monitoring, and offers FinTech solutions to the industry.

Influencio, which uses blockchain technology to address payment processing, secure tracking, and campaign monitoring, will have a supply of 1 billion coins, out of which 250 million will be issued starting October 7, 2021. The main purpose of Influencio is to recover content sharing and reclaim it from web 2.0 giant corporations, decentralising and redistributing the power to the people. Influencio is a web 3.0 platform that uses content sharing and crypto token rewards to build communities around a brand or message.

The new cryptocurrency will lead to a smoother payment flow for influencers and marketers that engage influencers for exposure campaigns. Also, Influencio will introduce NFTs and DeFi to the ecosystem. Daniel Daboczy, Chief Executive Officer of Influencio, says, "Influencio is targeting over a hundred million global celebrities, micro-influencers and their fans who have not been able to fully monetise from their social media activities.

Influencio is committed to providing solutions in the Influencer's ecosystem by providing several tools for paid amplification including play-to-earn, Web 3.0 SocialFi, watch-to-earn and dynamic digital assets. Daniel further adds during the launching, "We have seen a massive daily surge in the community growth and interest in Influencio. As a result, we are confident and look forward optimistically to the project's long-term success. Today marks day one of our very ambitious journey to improve how influencers and micro-influencers monetise on their amplification."

Influencio and Metaverse Integration: The integration of metaverse with influentio opens up a new era of social interaction and within immersive virtual environments. The Metaverse is the combination of Augmented Reality (AR) and Virtual Reality (VR) with blockchain technology. Influencio is one of the more recent innovations in the crypto space to have an exciting mix of influencers, NFTs, blockchain gaming and the Metaverse. Though VR and AR technologies are not new to blockchain, but the potential from combining VR and AR opens many possibilities for future innovation.

Kart Racing Game: GameFi mechanics provides a fair financial environment for everyone within the Influencio community. Players can choose two version of the game - Champion Wins the Pot and National Grand Kart Championship.

INFLUENCE token is a governance token that governs all activities on the inflencio platform. INFLUENCE Tokens can be used across borders, allowing marketers to reward local influencers, brand owners, and users worldwide.

INFLUENCE token holders will have the opportunity to unlock best features on the platform which includes direct messaging to influencers, participating in Influencio contests, and casting votes. The two tokens in the influencio ecosystem are the INFLUENCE tokens and ACTS tokens. The ACTS tokens can be used to purchase Influencers' NFTs and participate in the Influencio Play-to-Earn games in the ecosystem.

Holders of INFLUENCE tokens will be privileged to perform the following activities: They can
• Buy influencer-specific tokens upon the Influencer achieving the specified influence levels within the platform.
• Buy and unlock special content uploaded by their favourite influencers.
• Take part in the Influencio ecosystem and its recurring contests in the platform.
• Acquire both influencio NFTs and Influencer specific NFTs.
• Gain access to the Influencio P2E games, which will provide users an equal opportunity to earn from playing top games in the Influencio ecosystem.
• Make use of Influencio and influencer-specific tokens in the platform/influencer governance module, including proposals creation.
• Participate in voting activity on the platform, such as upgrade features and choose the content posted by the Influencer.

Influence Tokens have a total token supply of 606,006,666.

Benefits of Using Influencio Platform

The following are benefits derived from being part of the inflencio family:

Influencio Platform Benefits

Influencio's Application: Inflencio aims to build an application that can help hundreds of millions of influencers to monetize their content easily yet securely and to provide a sustainable platform for brands to engage influencers at fair rates. Inflencio aim to build a user-superfriendly interface with a bunch of content creation tools and rewarding options, so even a nano-influencer with only hundreds of followers can benefit from the platform.

Ability to Track Activities: Obviously it will be difficult tracking activities manually as inflencers may be dealing with million number audience. Influencio is packed with a tracking engine to ensure the right content is in the right place. Simple automation tools can help Brands easily create traceable campaigns, being on a step ahead of competitors.

Influencer Rating in Media Space: Influencer Rating is used to track Influncer’s performance in media space. The activities of the influncer is monitored such that it can be rated using the platforms ML engine. The engine analyses the influncers social networks, their posting and followers' activities and assigns a rating that is updated upon future activities. It brings a competition element and more fun for influencers, motivating them to grow their networks. Influencer Rating in Media Space, also called Outreach Rating is also used to calculate fair rewards for participating in brands’ campaigns for each particular Influencer and process the fair deals automatically. This is ideal for brands especially when dealing with millions of microinfluencers.

Tracking Influential Activities in Virtual Space: It might pose some difficulty trying to track influncers in virtual space like metaverse. Tracking influencers activities there might be even trickier. Influencio platform makes it possible to create and track campaigns across various digital places of presence and not to miss such kinds of trending marketing opportunities.

Create Smart Contracts in Social Finances: This is a new innovation in digital finance and marketing. DeFi now makes it possible for massive value transfers and enable rewarding payments to the next level, sustainable and risk-free. Each particular marketing campaign is represented by a single smart-contract, where brands are locking escrow deposits for influencers. This creates more opurtunity on the inflencio ecosystem. Developers are being invited to build their own tools using Influencio protocol.

Benefits for Brands

Influencio makes it easy to match with the right brands and influencers: (a) Diverse categories of influencers - gaming, beauty, fashion, crypto, etc. (b) Using our data and insights on what individuals are spending on, a match can be found using our system. (c) Businesses can start conversations about the products and services they offer online. This can encourage communication, establish a growing community for your business and differentiate yourself from competitors. Build excitement about new offerings and drive up demand.

Influencio ensures proper verification of real followers/likes and engagement rates: (a) This can be seen from the Influencio dashboard, those who purchase Hero/influencer NFTs with their INFLUENCE tokens will be reflected. (b) Acquiring real data based on how much people are spending on influencers instead of fake followers/likes.

Influencio ensures that the fees associated with the transaction is affordable and transparent: You can see how much other brands are willing to pay for sponsorship deals with different influencers using our Influencio dashboard

Marketing campaigns powered by Smart Contracts: Campaign payments are made risk-free through Smart Contracts. This makes collaboration more seamless and efficient as it removes administrative barriers.

Benefits for Influencers

Influencio strengthens the influencer-follower relationship: (a) NFTs sold can be used to allow your biggest fans to gain access to exclusive content or direct lines of communication. (b) Helps build a direct, meaningful connection with your audience: No ads, no trolls, no algorithms. You can enjoy direct access and deeper conversations with the people who matter the most when they purchase your NFTs. (c) You can promote your own merchandise and branding via NFTs (purchased using INFLUENCE tokens).

Influencio helps to protect your work and ensures that you get paid for your valuable content: (a) Every creator’s branded content is also protected by Influencio, ensuring that it can’t be shared outside the platform. In fact, if a user tries to take a screenshot on the site, the content will show up blacked out. Users are also subject to banning if they’re caught trying to screenshot content. (b) Get paid for creating content (ACTS tokens) that are powered by Smart Contracts. (c) Develop a recurring income stream: You can get recurring income through monthly payments from your patrons and fans.

Influencio can do more of what you love: Take back creative control: Create what you want and what your audience loves. You don’t have to conform to popular taste or the constraints of ad-based monetization models.

Benefits for Fans

Influencio will support your favourite influencers and celebrities, while earning ACTS for it: (a) Likes, shares and comments along with interactions on the platform earn you ACTS tokens. These tokens can be used to be traded for INFLUENCE tokens, which are highly valued. (b) Influencer NFTs gain value over time through rewards which can be kept as rare items signifying your tie with an influencer, or resold as an influencer/celebrity gets more popular. (c) No middlemen fees as purchases of NFTs go straight to your favorite influencer, allowing them to produce more of the content you love.

Influencio enables you to get exclusive access and connection with your favorite influencer: You can get exclusive ties with your favorite influencers/celebrities when you purchase their limited edition NFTs.

Influencio ensures that you own your personal data using blockchain technology: Social media sites gather and preserve as much user data as is legally permissible across their platforms and from other parties, which they then own. Influencio harnesses the power of blockchain technology to make collecting your data transparent, equitable and tamper-proof.

Tokenomics

Token Ticker: INFLUENCE
Blockchain Network: Binance Smart Chain (BSC) Network
Total Supply: 606,006,666 INFLUENCE

Token Distribution:

Influencers: 10%
Project Team, Advisors, and Marketing Promotion: 31%
Liquidity: 20%
Farming and DAO: 5% and 10% respectively.

Road Map

Q4 - 2021

Ideation / conceptualization phase
Website Completion
On boarding of Influencers
Setup of Socials
Partner up with advertising agencies

Q1-2022

Whitepaper completion
Listing of launchpads
Launch of influencer dashboard
Onboarding of Influencers
Marketing of public awareness

Q2-2022

Listing on DEX (PancakeSwap)
Listing on CEX
First Cross chain integration
CMC/CG Listing
Setup of referral and airdrop system
Launch of influencer auction site

Q3 - 2022

Completion of P2E racing game (beta)
Launch of racing game skin collection
Setup of NFT skin marketplace

Q4 - 2022

Completion of Influencio Metaverse
Onboard first project onto Metaverse
Completion of full product features

Influencio Team Members

Daniel Daboczy: Chief Executive Officer
Danjal Kanani: Chief Marketing Officer
Rickard Amidani: Marketing Manager
Jean-Pierre Marques: Influencer Marketing
Nicco Mendoza: Crypto Marketing
Noel Nissen: Business Development

Influencio Advisory Board

Malcolm Tan
Yuen Wong
Calvin Ng

Conclusion

Influencio is a new cryptocurrency, backed by Binance Smart Chain (BSC) network token designed to address monetization and other issues confronting the growing global influencer market. Influencio has adopted the blockchain technology along with NFT and DeFi elements to solve key market challenges. Influencio streamlines payments and processing, content marketing management, interaction monitoring, and offers FinTech solutions to the industry.

Influencio is the first dedicated blockchain influencer marketing platform with interactive NFTs, GameFi, and SocialFi in the immersive Metaverse landscape. The project is led by European crowdfunding expert Daniel Daboczy and Swedish influencer Danjal Kanani. Influencio has onboarded over 200 global TV personalities and influencers from South America, Europe, The Nordics, North Africa, and Asia. Influencio's core target market includes millions of global micro-influencers that have not monetised and deserve amplification. The company has since started its official announcement of the Influencer's name and their followers on social media.

The main purpose of Influencio is to recover content sharing and reclaim it from web 2.0 giant corporations, decentralising and redistributing the power to the people. Influencio is a web 3.0 platform that uses content sharing and crypto token rewards to build communities around a brand or message. With the mix of classic word-of-mouth and influencer marketing principles with gamification and methods, Inflencio will help to build and empower communities with token economies

With unique combination of influencers, NFTs and blockchain gaming, Influencio is creating a new technique in the Metaverse & SocialFi. SocialFi is a fusion of a social, decentralized version of the virtual world (web3.0) and finance. The combination of Augmented Reality and Virtual Reality tools into blockchain technology is the Metaverse. These different features on the platform forms the Influencio ecosystem.

Inflencio aims to build an application that can help hundreds of millions of influencers to monetize their content easily yet securely and to provide a sustainable platform for brands to engage influencers at fair rates.
Influencio is packed with a tracking engine to ensure the right content is in the right place. Simple automation tools can help Brands easily create traceable campaigns, being on a step ahead of competitors.

Benefits for Brands: Inflencio makes it easy to match with the right brands and influencers; Diverse categories of influencers - gaming, beauty, fashion, crypto, etc. Influencio ensures proper verification of real followers/likes and engagement rates; this can be seen from the Influencio dashboard, those who purchase Hero/influencer NFTs with their INFLUENCE tokens will be reflected.

Benefits for Influencers: Inflencio strengthens the influencer-follower relationship; NFTs sold can be used to allow your biggest fans to gain access to exclusive content or direct lines of communication. Inflencio helps to protect your work and ensures that you get paid for your valuable content; Every creator’s branded content is also protected by Influencio, ensuring that it can’t be shared outside the platform. In fact, if a user tries to take a screenshot on the site, the content will show up blacked out. Users are also subject to banning if they’re caught trying to screenshot content.

Benefits for Fans: Inflencio will support your favourite influencers and celebrities, while earning ACTS for it; Likes, shares and comments along with interactions on the platform earn you ACTS tokens. These tokens can be used to be traded for INFLUENCE tokens, which are highly valued. Inflencio enables you to get exclusive access and connection with your favourite influencer; Fans can get exclusive ties with your favourite influencers/celebrities when you purchase their limited edition NFTs.

Influencio is committed to providing solutions in the Influencer's ecosystem by providing several tools that will enhance earning on the platform which includes play-to-earn, Web 3.0 SocialFi, watch-to-earn and other dynamic digital assets.

For more information about Influencio, please visit the following websites:

Influecio Website: https://influencio.io
Telegram: https://t.me/influencio
Instagram: https://instagram.com/influencioofficial
Twitter: https://twitter.com/InfluencioCoin
Facebook: https://www.facebook.com/influencio.io/
Discord: https://discord.gg/fvU5RMF5
Yahoo Finance: https://finance.yahoo.com/news/influencio-technicorum-group-announces-official-110000401.html

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