Many small business owners think influencer marketing is a new marketing tactic to come on the scene when in fact, influencer marketing has been around for a long, long time. The latest spotlight on influencer marketing gives many the impression that it’s hard and expensive to do, but it doesn’t have to be. Are you ready to try influencer marketing? Here’s how to make it work for your small business.
Influencer marketing isn’t new
Whether influencers are real or caricatures, we’ve been experiencing influencer marketing for years. At the most basic level, influencer marketing is a form of marketing involving endorsements and product placement from people and organizations who have an alleged expert level of knowledge or influence in their field. We love the comparison made by this article that states Santa Claus is probably the most popular figure in the history of influencer marketing.