🗣️ Marketers have constantly formed our ideas and guided our purchase decisions using targetted messages based on specific traits, such as the way we lead our lifestyle, or to what demographic category we are part of.
Companies were using traditional media to persuade individuals to buy something or adhere to a cause. Up until the rise of the social platforms, most of this influence happened either locally or very channeled.
Nowadays, anyone can become an influencer, given that they have a large enough audience that can be leveraged in Influencer Marketing campaigns.
Read more here 👉🏻 https://medium.com/swazm/influencer-marketing-blockchain-solutions-7e69401a1b78