I know we've talked a lot about this so I have an idea of what you're referring to. There is the joke "if you're using force doesn't work, then you're not using enough". It makes me cringe because people use that approach to win and I do think it has benefited them in some way, so they continue using it.

Either way, I agree with the principle that a good idea does not need force. It needs promotion, conversation, and open discussion. What are people afraid of? That needs to be addressed for any idea.