Among the innovations that have recently been introduced on Instagram, it is probably the least successful. IGTV has a much smaller daily number of users than the Stories and a normal feed of photos and videos and has been rumored several times about possible changes to the vertical TV of Instagram. For example, it was assumed some time ago that the IGTV videos would be inserted in the bulletin board of the users in order to increase their views.
However, the Instagram technicians try another move before reaching this point. In fact, starting today, videos can also be uploaded in horizontal format (so to speak, the same orientation as a normal TV) and not just vertically. Briefly, a half-rejection of the initial idea, hoping users will welcome this news and spend more time on IGTV.
Because IGTV is changing the horizontal format The official blog post explains why Instagram has pushed its vertical TV to this epochal change. After a long confrontation with the creators who have so far used the Instagram video platform, it turned out that in some ways the vertical format was limited. Perfect for those shooting subjective videos (a kind of Vlog), verticality didn't allow them to express their best. Hence the decision to move to the landscape format as well, encouraging creators to test new ways of interacting and encouraging users to watch videos created by others and participate with their videos and creations.
The effects of this move, they hope from Menlo Park's parts, will be the same as in 2015, when Instagram put an end to the square photos' "dictatorship" and opened up the possibility of loading rectangular images in both vertical and horizontal formats as well. In short, a kind of all-in to revive the fortunes of a feature that must have had better fates than those obtained in its first year of life, at least in the Instagram management plans.