Expand Your Business Reach With Instagram

Using Instagram can be beneficial for all types of businesses. Whether you own a small
hardware store or a high-end luxury boutique, Instagram is the perfect platform to help
you market your products. This is because it provides your company with significant
online exposure and appeals to your more visual audience, which leads to more sale
conversions and profits.
Building on solid Instagram strategies helps to attract your targeted audience segments
and increase your customer base. Small and medium sized businesses sometimes shy
away from using Instagram; however, trends have shown that Instagram works. With
more traditional marketing mediums becoming less compelling to younger audiences,
it’s important to maintain a steady stream of new and/or young people to grow your
business.
Some businesses believe that if you don’t have a visually appealing product to
showcase Instagram is probably not worth the hassle but that is the farthest thing from
the truth. Businesses that sell services and products can all benefit from Instagram. The
key is to push your brand more often than your products in order to gain greater brand
recognition and influence on Instagram.
In order to remain relevant in today's ultra-competitive consumer world, successful
businesses should find a way to attract the attention of audiences who are now looking
to social media entertainment and content networks by creating traction through both
proprietary media channels and earned media worth of mouth recommendations.
Compelling content that drives audience engagement is key. Posting with Purpose and
having high quality content can spark conversations and optimize engagement.
Whether it’s an expertly photographed image or a series of videos, content creation is
the backbone of successful Instagram Business accounts.
However, engaging content is not enough to keep up with the business trends on
Instagram. To properly leverage your account, you will want to engage with your
customers and audience often. This can be through giveaways, contests, targeted
campaigns and other ideas.
Many businesses use Instagram instead of traditional advertisement space to make
their followers aware of deals and sales they are hosting. It is also a powerful platform
to capture leads and generate new revenue. In this guide we will go over all of the best
practices of establishing your small business on Instagram.
Instagram is a very visual platform which is why compelling content is key to getting
your followers to stop and actually read or view your post. There are many ways to do
this, but the number one way is to always be authentic and genuine in your branding
and message. What are you company’s core values? What is a catch phrase
associated with your company? What demographics does your company primarily
serve? These are just a few of the questions you will want to ask yourself when taking
your brand online to Instagram. Many of these factors have already been established
but your messaging needs to be tailored and curated for Instagram.