Hundreds of millions of people all over the world use Instagram every day. This social media powerhouse gives you the opportunity to reach a substantial number of people in different areas across the world.
Using Instagram for business marketing can help you build your brand, get more traffic, grow your list of email subscribers and generate sales.
Keep It Social -
When you use Instagram for business marketing, think social, not ads. Create content your target audience will interact with, not ignore because it looks too spammy. Show that you like pictures in your niche to get people interested in following you.
Provide Value -
Instagram users are active shoppers who are doing their research, so the more information you can offer them in terms of images, carousels and stories, the better.
Use Stories -
Instagram Stories provide instant information and instant gratification. They only last 24 hours so creates a sense of excitement and urgency.
Use Hashtags -
Many people actively search out specific hashtags, and your images will be there waiting for them. One Instagram study showed that adding at least one hashtag to all of your posts will create more than 12% engagement on average.
Call To Action -
Every post you produce should have a clear call to action that matches your business goal in creating it. Instagram provides a range of buttons, such as 'Buy Now'.
Link Back To Your Site -
Instagram is a great way to drive traffic to your site. More than 50% of the users on the social media site follow at least one business, and say they have learned about a product or service through Instagram.
Consistent Brand Image -
Stay consistent with your page theme. Only include photos, hashtags, captions and videos relevant to your page topic.
Create A Good Profile -
Ensure your Instagram profile informs your target audience about who you are and what you do. Instagram's search engine is text-based, and you have a better chance of someone finding you if your user name has a keyword or two that is relevant to your business.
Switch From Personal To Business -
Convert to a business account in order to gain access to all of the tools and analytics available.
Use Your Analytics -
Analyzing your marketing efforts on Instagram is really easy. Instagram Insights gives you all the relevant data about your page. It lets you know how your marketing efforts are paying off.