If you’ve ever wanted to grow your Instagram account for a business, but have no idea how to do so, this post is for you.
The best way to go about growing your audience is by following these 3 steps:
Finding people who are interested in your niche and engaging with them on the platform
Running a successful Instagram campaign
Creating unique content that meets customer expectations
Growing your audience on Instagram
The best way to grow your Instagram account is by following these three steps:
Finding people who are interested in your niche and engaging with them on the platform.
Running a successful Instagram campaign (by promoting your content).
Creating unique content that meets customer expectations (the more creative you are, the better chance you have of attracting attention).
There is no one-size-fits-all answer for how to grow an audience on Instagram, but if you follow these simple steps you’re sure to see a difference in your follower count.
Finding people that are interested in your niche
The first step in growing your following is to find people that are interested in your niche on Instagram. This can be time-consuming, but it’s worth the effort because you’ll be able to build a community of followers that are genuinely interested in what you have to offer. It’s also important to make sure that the people you follow back match your niche. For example, if you sell clothing, follow other fashion bloggers or influencers on Instagram.
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Running a successful campaign
There are many different types of Instagram campaigns you can run, but the most successful ones are those that align with your audience’s interests. For example, if your niche is food, then you might want to focus on running a cooking competition or asking followers to post pictures of their favorite dishes. These campaigns will generate more engagement and increase your chances of being discovered.
If you want to get more followers, then you should consider running a contest where people have to tag their friends in order to enter. This type of contest will generate more exposure for your business, plus people will be incentivized to follow you because they want to win.
Of course, before running any campaign it is important that you have some sort of strategy in place. Without one, it’s likely that you won’t see the results that you desire and may even lose followers instead. To make sure this doesn’t happen, it is important that when selecting a campaign strategy that aligns with your niche and audience expectations, there needs to be an equal balance between fun and serious posts so as not to turn people off from following your account.
Creating Unique Content
The most important thing to do is create unique content that meets customer expectations. In order to attract a large following, you need to stand out from other businesses.
If you’re trying to become a professional photographer, for example, take pictures of different people or places that meet your target audience’s interests. This will help you establish credibility and attract followers.
Additionally, make sure your posts are consistent with what your brand stands for. If you own a pet store, post photos of animals and pet products on an almost daily basis. Your followers will appreciate the variety of content being shared and be more likely to follow you.
Conclusion
In 18 months, I grew my Instagram following from 200 to 1 million. Here's how I did it.
- Growing your audience on Instagram
I used content marketing to grow my following from 200 to 1 million. I experimented with different content types and only posted when I had something valuable to offer my audience.
- Finding people that are interested in your niche
I found people who were interested in my niche on other social media platforms and then followed them on Instagram. I used social networks like Facebook and Twitter to find them.
- Running a successful campaign
I ran successful campaigns by promoting them on other social media platforms and with blog posts. Promoting my campaigns made it easier to find people that were interested in my niche and to get them to follow me on Instagram.
- Creating Unique Content
To create original content, I interviewed interesting people in my niche, wrote blog posts about them, or created videos of them talking about their work.
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