Use video in your Instagram ads.
Video ads on Instagram have been a game-changer for businesses. With the introduction of video ads, marketers can now add short-form video to their ad campaigns. Video ads are a great way to grab people’s attention, increase brand awareness, and drive in-store sales. As of 2018, Instagram ads have seen a 150% increase in click-through rates (CTR) when compared to non-video ads. With statistics like that, businesses should use video ads in as many places as possible. For Instagram ads, shoot short, fun videos that showcase your product or service. You should also include a link in the description where customers can click to buy. Video ads on Instagram are not skippable, so users will have to watch the full length to get to the link. That said, Instagram users don’t mind watching ads and brands have seen better results.
Have fun with sponsored ads and experiment with what works best.
First, you’ll need to decide on your ad type. You can choose between a photo, video, carousel (a series of photos or videos), or slideshow ad. You can also mix and match these types of ads into one campaign. From there, you’ll need to select your targeting options. You can choose to target people based on their age, location, gender, and interests. There is also an option to target people based on their relationship to your business. Once you select the people you want to see your ad, it’s time to choose your ad type. You’ll notice that you have a few options for your ad type. You can choose between a photo, video, carousel (a series of photos or videos), or slideshow ad. You can also mix and match these types of ads into one campaign.
Use visual content from other platforms and incorporate it into your feed.
Instagram is a great platform for reposting other visual content. You can repost images and video clips from other platforms and integrate them into your Instagram feed. You can also repost photos and videos that your customers or fans have posted on their account. Just make sure that you’re properly crediting the original source. Doing this will help you create a more cohesive feed and give it a more authentic feel. For example, if your company sells yoga mats, you could repost images from Instagram yogis, like @yogawithlauren. This will show your followers that you support the yoga community. It’ll also let your customers know that you’re part of the larger Instagram community. By reposting these images and videos, you’ll be able to reach an entirely new audience.