The goal of international SEO is to target local visitors in the country where you are entering by localizing both your website and content.
Market analysis and identification of opportunities and threats are essential before entering a new market. For a website to rank on search engines, you must adapt to search behaviors and languages based on your location.
Take your SEO efforts across the globe with international SEO. (https://www.rankwatch.com/blog/international-seo-how-to-scale-your-seo-efforts-in-more-countries/)