Online marketing strategies use a variety of methods to attract the attention of would-be customers and encourage them to click through to a particular website. Some of these include:
Micro-targeting is the new buzz word
Marketing strategies in the past have helped you reach many customers at once. However, the marketing strategies of tomorrow are targeted towards gaining new customers one at a time. Market research will need to involve a deeper diver into who you customers are in order to provide enough information to help you create the conversations that will ultimately sell the Hubside products.
Paid Placements in Social Media Continue to be Popular. Focus Your Resources
Social media outlets have continued to shun organic content in favor of paid content as expected, which makes it imperative for marketing professionals to divert a portion of their marketing budgets to be used toward sponsored social media advertisement. All of the major platforms are doing it, so don't waste effort on trying to reach your followers for free. Target the platforms that are working well for your business and stick to building your marketing efforts around those.
Don't Overlook Mobile Technology
More and more consumers are using mobile technology to browse the Internet, check their email and connect to others on social media. If you aren't developing mobile-optimized campaigns you are missing out on connecting to a very large (and growing) segment of the population.
Use Marketing Automation Tools
Marketing automation tools work to make today's advertising campaigns more real time and responsive. In the past, companies would launch campaigns and then gather data in hopes of being able to use the information to create more effective strategies. These new tools help marketing experts use tried and true marketing techniques like direct mail campaigns, SEO, content management and more, in new and hopefully more effective ways.
Use Professional Writers to Create High Quality, Compelling Content
Long gone are the days of mediocre content that simply passes muster because it passes spell check. Consumers are demanding higher quality, compelling content that can be adapted to be used across many platforms. In the past, most marketing gurus were expected to be able to produce the content they needed for their copy. However, in today's world, few have the time or the wordsmithing capabilities to produce the content that they need to fill the pipeline. That's where hiring professional content writers come into play.