6 Brands That Raised Their Social Media Game in 2017

From Twitter’s increased character count to the launch of Spectacles, 2017 has been a game ever-changing year within the social media landscape. Brands conjointly got a slice of the pie, going dead to interact fans and share their positioning through storytelling.

While some firms featured a big backlash from fans for muddling the message, several others soared on social with their ways. Here’s a glance at six brands that stepped it up and also the initiatives they took to induce to subsequent level.

1. Halo Top
   Their game-changing strategy: Disruption through advertising.
   How it upped the social media ante: however did an organization that got its begin in 2014 catapult past long-standing brands within the deep freezer aisle to become the #1 pint merchandiser of frozen dessert within the United States? within each pint of Halo prime is frozen dessert filled with supermolecule and low on sugar and calories. try that with sturdy word of mouth via social media sites like Instagram together with a compelling complete voice and fans ar spooning it up, permitting the complete to grow its following and sales well. keep with the distinctive complete is additional disruption through advertising. Halo Top’s “Eat the Ice Cream” industrial spooked audiences whereas creating them make fun of the prospect of a brave new world wherever bots feed U.S. frozen dessert. it absolutely was voted one in all AdWeek’s ten best ads of 2017, however ne'er steered off from the company’s digital native roots with YouTuber microphone prima donna guiding the spot.
   
2. Instagram
   Their game-changing strategy: Deepening however users will creatively have interaction with the platform.

How it upped the social media ante: however does one raise your social media game after you ar social media? the solution is to still take the user expertise one additional. The launch of Stories in 2016 proven to achieve success all throughout 2017 with brands and users all over making slideshows of their offerings and “a day within the life” worlds while not the worry of being omitted for posting too oft. Now, there’s a brand new choice on the market for users on the app to follow hashtags. within the long-standing time, this might amendment however knowledge is targeted. however within the short run? Welcome to a near-endless thanks to keep exploring all of the topics you care concerning.

1. National Geographic
   Their game-changing strategy: A micro-storytelling boost.

How it upped the social media ante: For nearly a hundred thirty years, National Geographic has been taking readers on a world journey round the world while not ever going away the pages of their publication. however wherever will social match into their mission? National Geographic is aware that they're what they share and decide to keeping their engagement high through micro-storytelling. the corporate continues to convey audiences content they like whereas tomfoolery with however the story is told — through each technique from photography to 360-video to (in the close to future) VR.

1. Netflix
   Their game-changing strategy: Understanding their audience and their own connection.

How it upped the social media ante: once a replacement show is slated to unleash on Netflix, social media is leveraged around that show’s launch — we tend to quite take that as a given at this time, since it’s simply sensible selling to try to to therefore. Netflix understands each its audience and therefore the brand’s connection, permitting it to place a spin on emotional internal statistics in an exceedingly clever manner. If you were one in every of the fifty three those that watched A Christmas blue blood daily for the past eighteen days, you recognize what I mean.

1. Patagonia
   Their game-changing strategy: Standing by their values and ethics.

How it upped the social media ante: one in every of the unfortunate facet effects to social media is that several brands can see hashtags trending and take a look at to glom on the trend for an extra engagement boost, although the hashtag doesn’t tie in with United Nations agency they're and what they are doing. Environmentally-conscious geographic region has opted to face up for what they believe, filing a case against President Trump and in public speaking out against his policies relating to a call to withdraw the protected standing of land in Utah. in an exceedingly year wherever speaking up has been inspired across the board, Patagonia’s selection any unites their whole with customers and deepens their own commitment to their mission and values.

1. Wendy’s
   Their game-changing strategy: creating the foremost of the instant with relevant content.

How it upped the social media ante: #NuggsForCarter, anyone? Few alimentation restaurants are afire this year quite like Wendy’s, that spattered in an exceedingly little bit of all types of social media statement from brutally cooking competitors to serving to a young man notice his dream of free nuggets through retweets. What made, and continues to create, Wendy’s stand out has been their ability to form and publish content in an exceedingly timely manner. Waiting too long will simply cause a whole to accidentally miss the instant — see Beyoncé once she name-dropped Red Lobster.