Historically, the criteria to evaluate any investment (and crypto’s no exception) have been risk, profitability, and liquidity. Nowadays, we may often hear a new fourth criterion: pain in the neck.
“This asset is far more profitable. I checked that myself last month. But if you only knew what a pain in the neck it was.” Hello, yesterday’s small talk.
“Well, I’ve thought about a good-quality sales funnel, the cost of attraction, and the average bill. You know, it looks really promising. But the idea of what pain in the neck it all would be makes me sick.” Oh, and here’s the day-before-yesterday’s small talk.
You get the idea.
But do you know what it actually means? No, it’s not the time characteristic, like ADD or clip thinking, and it’s not even the laziness of being too well off. It’s a well of new possibilities, even a competitive advantage.
A new profitable idea may be lying on the surface, but nobody has implemented it because it’s a you-know-what. But you can succeed if you find the right painkiller and control the overall pain-in-the-neck process with joint ointment.