IPhone 12 mini sales sluggish
Apple may stop producing the iPhone 12 mini from the second quarter. US IT media Phone Arena cited a report from investment bank JPMorgan on the 6th and announced the possibility of stopping production of the iPhone 12 mini.
The iPhone 12 mini is a new addition to the Apple flagship lineup last year. With a 5.4-inch display, it is the smallest and most inexpensive iPhone 12 series. The reason for the suspension of production seems to be the sluggish box office.
The mini is in a somewhat ambiguous position in terms of price and performance. For just $100 more, you can get the 6.1-inch iPhone 12 with a longer battery life. Battery capacity is also an issue. The mini battery capacity is 2,227mAh, which is only 60% of the iPhone 12 Pro Max (3,687mAh).
There is another option for consumers looking for a smaller and inexpensive iPhone model. It is the second generation of the low-end iPhone SE released last year. It's $300 cheaper than the mini.
IPhone 12 Pro line sales hit the market
Sales of the iPhone 12 high-end pro line exceeded expectations. Therefore, JPMorgan recently reduced its iPhone 12 and iPhone 12 mini shipment estimates by 9 million units and 11 million units, respectively. The most expensive top model iPhone 12 Pro Max is expected to produce 11 million more units. In fact, last year's iPhone 12 mini was the least popular iPhone in the series. During its launch, it accounted for only 6% of all iPhone sales.
Mike Levin, co-founder of CIRP, a US market research institute, said, "The 5.5-inch mini sold sluggishly despite having the same functions as other iPhone 12 products." "Compared to the lower iPhone XR, iPhone 11 and iPhone SE 2nd generation It seems that the price did not appeal to consumers enough.”
On the other hand, the high-end professional line enjoyed a popularity that exceeded expectations, mainly in the US market. The industry pointed out that Apple is struggling to keep up with the demand for the pro line.
Despite sluggish mini-model sales, Apple is expected to release the same four types of iPhone 13 as last year. The industry expects Apple to optimize its products to improve mini sales, such as maintaining a small screen while extending battery life.