Apple released a new ad for iPhone X on YouTube. This ad features the Portrait Mode selfie feature. To show the greatness and reliability of the selfie feature, Apple 'asks for help' from world boxing legend, Muhammad Ali.
Quoted from 9to5mac, Monday, January 22, 2018, in the ad Apple shows the results of a good self-portrait taken with the effect of Portrait Lighting on the iPhone X. Narration to show the greatness of the selfie feature, Apple played the famous speech of Muhammad Ali known as' I am Double Greatest '.
Ali's speech, indeed known as one of the most popular speech of the legend. In the speech, Ali explained how his greatness as a boxer and as a personal. Well, through this narrative, Apple wants to convince smartphone users and technology lovers, how great the features of their iPhone X selfie.
Apple is aggressively released the iPhone X ads since the release of the device in September last year. Some of the ads that appear are focused on camera prowess and other features such as Face ID.