Pegasystems has announced Always-On Insights, a new offering combining Pega Customer Decision Hub with Celebrus’ Customer Data Platform (CDP). By integrating Celebrus’ real-time data capturing from digital properties with Pega’s AI-powered decisioning, brands can continuously react in real-time to consumer behavior with the most relevant inbound and outbound offers and messages to drive higher response rates.
https://itvarnews.techplusmedia.com/2022/05/24/pega-to-launch-always-on-insights-with-celebrus/