For wholesale jewelry suppliers, or even just for anyone who sells jewelry, one of the struggles is selling these products. Jewelry is a product that not everyone purchases. Perhaps, we can say that people need it for when they attend special occasions and the likes but in truth, jewelry or any kind of accessory is a luxury. Therefore, it is not an easy product to sell. Jewelry is also not a seasonal product in which a lot of people buy it one season except maybe during the holidays to be given as gifts. Indeed, jewelry is a product that sells itself. And to boost sales, what you should do is the right kind of promotion.
Nonetheless, in whatever you sell, in order to make a sale, you really have to engage in marketing, advertising, and other promotional activities. You do that in order for you to have your target market interested in what you sell. You want to make them curious with what you are selling. You want them to want it and be enticed with your promotional materials. When you sell products, you also want your customers to know that you are selling. Aside from that, you also want your customers to know what product you are selling. You want them to know that you have this product, that is product is great, that this is the information behind this product, and that this product is worth selling.
To do that, you do not just do promotion in text. You do not just give your customers description that they would read because there is a chance that they would not understand it or that they would not even read it. Aside from that, if you just give your clients mere descriptions of items, they would not really know what kind of product you are selling. There might be a misconception in their head. Therefore, you should present photos to your prospective customers for them to know and understand the product that they are buying. Also with photos, if these photos come across people who do not really have plans to make a purchase but they have cash to spare, you might even get additional sales.
This strategy is also really important these days as everyone is on social media or browsing the internet one way or another and people go shopping online more often. If you put promotional photos of your products online, you might be able to reach more people and make more sales. However, the photos of your products should not be mediocre. You should exert efforts to make them look attractive too. Yes, you may post corresponding sample photos of your products but if they are generic, people might not buy. Customers want to see the actual product. Give them that. People want to see aesthetic pictures. Give them that too.
For wholesale jewelry suppliers, you already have the edge of the lower price for your products. However, you should make your products known to potential buyers. You should also make them like your product. Even if you are a nice seller and you communicate well, you might make less sales than a formal seller that has really aesthetic photos because aesthetics create a strong following especially on social media and with brands. If you do not prepare your promotional materials well, you would look like an amateur. You should take your marketing strategies to the next level.
Some ways to take aesthetic jewelry photos is first, you may have a model wear them. With a model, your customers will also have an idea on how the jewelry would look like on them. Your model may show her face or not. It is the jewelry that you sell, anyway. Additionally, you should also invest in aesthetic items. You may want to take photos in a clean space where there is great lighting. If natural light is unavailable, you may purchase studio lights or a simple ring light. You may also have a theme for your photo shoots such as outdoor theme, princess theme, party theme, and many others. If you don't like using a model, you may also use flat lays. With flat lays, you have to arrange your products aesthetically and make sure that they are well lit. You may also use props for this such as fur rugs, flowers, and other items as well.
With the right photos for your jewelry business, you can definitely make a lot more profit!