Rural areas and the future of e-commerce in Africa: Report

in jumia •  last year 

Jumia, Africa's leading e-commerce platform, released a new report, "Expanding E-Commerce in Rural Areas in Ivory Coast," which highlighted its successful penetration into underserved regions and success in bringing e-commerce opportunities to rural populations. The report draws on Jumia’s 2022 non-financial data and provides insights into its expansion strategies to rural communities in Ivory Coast.

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