The global kale chips market size is expected to reach a value of USD 413.22 million by 2025, expanding at a CAGR of 19.0% from 2019 to 2025, according to a new report by Grand View Research, Inc. Rising awareness regarding nutritional value of kale due to the high content of antioxidants and vitamins A, K, C, and B6 and their health benefits are anticipated to drive the market growth. Kale chips help boost energy level and lower blood cholesterol. Presence of cancer-fighting compounds such as sulforaphane is expected to drive the product consumption. Rising health consciousness and demand for healthy snacks are some of the other factors expected to drive the market growth.
High demand for healthier snacking options is anticipated to drive the demand for kale chips. Availability of a variety of products to cater to specific consumer requirements is anticipated to bode well for market growth. Manufacturers focus on product innovation with the help of advanced technology to produce quality products. For instance, Canada-based Brandneu Foods, recently launched tna’s intelli-flav OMS 5.1 machine which provides oil and powder flavoring in a single drum. This helps maintain flavor dispersion without compromising the quality, taste, and hygiene standards.
Supermarkets/hypermarkets held the largest market share of 34.79% in 2018. Availability of a wide range premium and local brands, attractive discounts, and offers is anticipated to fuel the segment growth. Moreover, development of organized retail sector has opened up lucrative opportunities, thereby allowing local players to make their product visible to a larger customer base.
Online distribution channel is expected to expand at the fastest CAGR of 19.8% over the forecast period. Rising usage of smartphones, access to customer reviews, and availability of attractive cashbacks and home delivery options are expected to drive the segment growth. Popular online retail platforms include Nuts.com, Vitacost, Amazon, Walmart, Big Basket, Qtrove.com, LuckyVitamin, Propshop24, and others. Moreover, online channels are gaining an increasing traction due to the availability of premium and organic brands. Rhythm Superfoods, Green Snack Company, simply 7 Snack‘s Gluten Free Kale Chips, Brad’s Raw Foods, and other vegan options are available online.
North America held the largest market share with a value of USD 41.08 million in 2018 and is expected to maintain its dominance over the forecast period. North America was the largest consumer of unhealthy snacks, however, due to rising awareness about the availability of healthy options such as kale chips is anticipated to drive the regional demand. WP Rawl launched Nature’s Green Ready to Bake Chilli and Lime Kale Chips Kit.
Key players in the global kale chips market include Vermont, Green Snack Co., Rhythm Superfoods, The Angel Kale Company, Healthy Crunch, The Kale Factory, Brad’s Raw Foods, Brandneu Foods, and Made In Nature.
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Kale Chips Market Report Highlights
• Supermarkets/hypermarkets held the dominant position with a market share of 34.79% in 2018. The segment is expected to expand at a CAGR of over 18% from 2019 to 2025
• North America led the global kale chips market in 2018 with a value of more than USD 44 billion in 2018 and is projected to continue leading the overall market in near future
• Asia Pacific is anticipated to expand at the fastest CAGR during the forecast period, on account of rising awareness and rise in healthy snacking in between meals The market is highly competitive in nature with the presence of main players including Rhythm Superfoods, The Angel Kale Company, The Kale Factory, and Brandneu Foods
• Manufacturers concentrate on new product launches and capacity expansions, to estimate existing and future demand patterns
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