The first step to effective decision-making is to clarify the problem or question at hand. Without a clear definition, the decision train may run aground. In addition, it is critical to define a specific goal that is measurable and achievable. Once you've framed the problem or question, it's easy to start making decisions.
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The second step is to understand the sources of customer effort and create a low-effort experience. This is an important step to ensuring that your customers remain loyal and are more likely to spend. Leading organizations measure and track the amount of effort customers expend to use their products or services. This is a valuable indicator of their intent to spend more or repurchase.
The third step involves determining the amount of effort or time it takes to make a decision. There are several different types of decision-making strategies, and each of them requires a different amount of time and attention. Different strategies have different cost-benefit trade-offs.
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Another step in the decision-making process is inviting experts to share their expertise. While experts can bring unique knowledge and expertise to the table, blindly trusting their opinions can lead to group bias and distorted outcomes. Furthermore, making experts part of the decision-making process can lead to team members adopting one another's opinions and judgments.