The importance of advertisements
Remember how annoying it is when we watched TV and there are commercial breaks in the middle of the show or the weird and obvious product placements? how we have to click various shortlinks to get to a certain link or how pop ups and advertisements are so annoying on our computer and phone screen? Then there are also the billboard and Videotron ads along the roads which are actually harmful.
We don’t like all of these, it is truly annoying in many ways. Yet these advertisements never seem to cease, why is that?
The need to grab consumer’s attention
Companies need to grab consumer’s attention for their products to be able to sell, and in order to do that they place various advertisements on various platforms that suits their products and target market.The needs of investments
The many platforms that provides advertisement services most of the time needs investments for their projects. For example, TV dramas earned most of their revenues from the commercials that places advertisement on their slot. The higher a television rating is, the higher a slot is. This also works for website advertisements, the more visitor a site has, the more advertisements it gets.
How do these effect the companies and consumer?
Expensive products
The price of a product is highly affected by the cost of advertisements, which are not cheap. Billboard advertisements itself could cost around $100.000 while television advertisements could cost around $20.000 per 10 seconds. Imagine if a product was advertised 15 times daily and has at least 20 billboards all over the country. Even on the internet, advertising in youtube will cost you $1000 for every 10.000 views. If a country has 1 million people and the business want to reach at least half of them, they would need to cash out $25.000 for 500.000 views per day.Ineffectiveness
How many times do we click on an advertisement on a page or change the channel or just plainly ignore the blaring billboards on the roads? These advertisements proved that it is not as effective as companies wants it to be. For the consumers, these ads are also ineffective as most of the time the advertisements that are shown are not something they are interested in.
KindAds, the solution for the most effective and low cost advertisements
What is KindAds?
A decentralized advertising cost effective platform that uses blockchain and aims to connect businesses directly to it’s target demographic, founded by Saulo Medeiros and Rafael Mayrink, both are also cofinders of NPBR International LTDA, and veterans in the marketing fields.
What are the goals of KindAds?
By using the blockchain system, it will be able to cut off the third party and this will allow a lower cost for advertisements, this honestly will be a great help for small businesses or those that are just starting. Businesses will be able to advertise their products to a sure demographics which minimalist useless cost being spent , while publishers will not be hassled with dealing networks, payments etc.
Not only does the business and publishers get the benefits, but consumers could search for the ads that they want using their ad shopping feature. As a consumer I would say that this is very effective. There are many occasions that websites ads only shows people the products that they have recently bought, what do they need of those products that they have bought?
What is more interesting is that consumers will get commissions by giving their information so advertisers could bid for their attention. Of course, the ad shopping feature will one be able to be used by people who gives their real information as it will be used to filter the kind of ads that they want.
Below is an example of how it works :
What are the chances of KindAds being a successful advertising platform?
Though blockchain is still not widely known especially in third world countries, it has proved to have garnered interest and users steadily. It is not a farfetched prediction to say that people will be using blockchain in their everyday life in the future.
Starting this platform is a great and very useful projects but we could foresee that for the time being, only a few countries will be able to use it effectively. However, that does not mean that it will fail, rather it is a good prospect and in a few years almost everyone around the world will be able to use it.
To know more about them, below are a few links that could help you :
Website : https://kindads.io
whitepaper : https://kindads.io/Content/kind-ads-whitepaper.pdf
Telegram : https://t.me/kindads
This post is for the KindAds writing contest that can be found here: https://steemit.com/crypto/@originalworks/270-steem-40-bonuses-sponsored-writing-contest-kind-ads
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