What's going on everybody this is Yogi from YPramedia and I've got an ico overview for you guys today this projects called knowledge and they are based out of the United States and if you want to check them out after this review you can go to their website and knowledge.io
We've been looking into these guys and we reached out to get some information to help clarify some points about their project for us and they've agreed to sponsor this review which means that we can bring it to you ad free on this platform so regardless of the fact that it's sponsored we still reserve the right to give you our own personal and honest unbiased opinion and that's what we're gonna do today so stick around this ico does appear to be open to US residents as well as residents of singapore.
Which has kind of become a bit of a rarity these days on new ico offerings and that makes it more appealing to people like myself here in the United States now let's start off just by addressing the fact that they did just complete their pre-sale at which point they raised almost three million dollars so far so they've already hit their softcaps.
So this projects gonna happen they have a hard cap at sixty-five million dollars that they're looking to raise and there's a one u.s. dollar to one knowledge token so their tokens gonna be knw it's an e rc 20 token and it's one dollar per token but there are some bonuses going on right now during the ico stage one's got a 25% bonus.
And then it diminishes all the way down to 5% which will be at the end of their Ico phase and that one according to notes here ends on April 8th so you've got quite a bit of time to get involved in this and just like all other investments I recommend that you don't just take one person's word for it do your own research.
Find out what the team's about what the what the projects about kind of weigh out whether you think this is something that you can see being adopted by the masses and then if this is something you want to get involved in by all means go ahead and participate in it when you guys feel comfortable so basically what these guys are looking to do is is store knowledge-based scores of users on the on the blockchain
Space so they're looking to do this to solve some problems in a few different places one on the education sector and then two for employers that are looking to verify the knowledge and skill set potential candidates and also to assess their existing employees and evaluate them over a period of time to determine whether or not specific training has helped enhance somebody's expertise and then also for advertisers so this will be a first in the advertising space in which advertisers will be able to offer advertisements specifically to people who either have a lack of awareness in a particular subject matter.
So they can run ads to build awareness of new consumers or they can be running it for the sake of trying to get maximum conversion of existing users and target people who happen to be very knowledgeable about a subject so think of it like Trivial Pursuit where you've got the different colors out there that represent different categories somebody might be really strong in like history but they're not going to be necessarily really strong in mathematics or something like that meanwhile.
other people are going to be well-rounded and are gonna be well-off and then of course there's the people that you've run into before that you'd swear they're not good at anything in particular well these their scores are gonna be stored on the blockchain so users will be able to actually see their scores and in a lot of these cases by participating in trivia games and in different types of surveys that'll be based on the app so it's gonna actually help build awareness of end users of what areas they've got expertise in and what areas they may need to brush up on in order to be competitive with their scores so that's that's got a cool component to it and then also once you've become a subject matter expert you do have the potential of earning additional tokens
And their platform so let's go into a little bit of the game mechanics or the token economics we should say I call it game mechanics these guys have kind of gamified their entire strategy of how everybody every level of participation should be incentivized to partake within the ecosystem of the knowledge platform so you have advertisers first and foremost that will want to run advertisements against people inside of their ad network and rather than having traditional banner advertisements or pre-roll video advertisements or whatever the case may be advertisers are going to be able to target people here through surveys and things like that and they're gonna have to buy knowledge tokens from the pool.
So they'll buy them from you the from wherever they get their hands on them so there's gonna be a demand for them once there's more and more advertisers that are trying to buy our advertising space they're going to purchase those tokens and those tokens are gonna trickle downhill to the publishers whether that's a software developer who's developed an app in which these ads and stuff will be delivered or it's a website publisher.
Who has a website that uses these ad placements in order to monetize their traffic and then also the end user so you yourself by participating in these surveys and these quizzes in these different types of to be determined interactions are going to be able to also earn tokens so there's going to be an incentive on you guys not only to do it for fun and to do it to brush up on knowledge.
And earn scores to be competitive across multiple different platforms but you're also going to be able to earn KNW tokens which will hold their own intrinsic monetary value so that's something that you can either go on to a regular exchange and cash out for other types of currencies or you can trade amongst your peers and then there's also going to be a marketplace so advertisers and sellers are going to be able to go on to their marketplace.
And set up a a product like offer a product or offer a service for redemption so that let's say you're the advertiser and you want to run a campaign for your laundry detergent you're going to be able to run a purchase tokens to run a campaign and target uneducated consumers who may not know anything about your brand.
So you could do a brand play and build brand awareness and that's kind of a first of allowing people to target people based on their knowledge so that's a that's actually a first in the advertising space which I believe they've applied for a patent on in order to be able to target people based on knowledge like right now advertisers are just targeting people based on like the household income address college education level things like that things that they think are actually determining factors on whether someone's likely to convert but actually knowing whether somebody is qualified enough to know how to use your product or is even aware your product might have more to do with whether they're willing or receptive to purchase it as opposed to how much money they make so you've got a combination of different factors this doesn't even exclude those other types of targeting metrics of which could still be used in there applications
So once you become a token holder you're gonna be able to benefit by you know hopefully the volatility will work in your favor and it'll go up in value of course that's the hope that everybody has in their investments but if once you've seen that you can cash these out in a marketplace for a desirable good or service you're gonna want to acquire more of these tokens either to buy down that cost or to get it completely for free and that has yet to be determined at least we haven't been able to get enough information yet to determine whether that's just going to be heavily discounted or whether it's going to be paid in full by these points or tokens or whether it's going to be able to be a combination of both and then that would be calculated based off of monetary value so that's just something to be on the lookout for that makes this a network utility token.
Rather than being an actual coin so this isn't like a coin like light coin or something that's meant to be actual currency it's meant to be a utility token in their ecosystem but it does have that enhanced ability of being able to purchase things in the marketplace so once you buy things back from the advertisers they would be able to then spend that money back into the ecosystem again to buy more advertisement so it would benefit them to produce a quality product and offer that for sale at a competitive rate or exchange.
Rate with these tokens to be able to earn back money by fulfilling the good or service to be able to continue to advertise and create a life cycle there so whether that'll be successful is to be determined but this project certainly has the makings of a good of a good start so right now my criticisms of it really are just that if we go to the roadmap so we'll dive a little bit into what their applications look like and I've got a whole software development kit of which you'd be able to apply and create your own applications on their platform
As well but kind of my grievance let's let's go here maybe we'll pull it up in the white paper the roadmap button didn't seem to take me to the part of the page where that was at so my apologies on that but we won't bore you at the white paper but I'm pretty sure in here we've got a basics of their roadmap and the roadmap just wasn't spelled out enough for me to be able to have full faith in when we should hold them honorable for their deliverables within the time frames that were specified so let me see if I could pull that up here what I like to see when I'm looking at an ICO and ICO in particular because you don't have typically have a beta or a working product at this point.
I wanted to be able to see you know like how soon after their ICO ends in April they were going to be delivering their key deliverables and it was kind of open-ended were basically just about everything was due in 2018 and then here we go so this does have a bit better break down for things that have already happened but when we look at the token sale and then it says phase to 2018 so sometime in 2018 they're gonna have the ikl Labs launch they're gonna have sellers marketplace like all these different things but is that December 31st that we're supposed to hold them accountable I liked it I just like to be able to hold them accountable and know that they're they're staying true to their course of action during the project.
Because then 2019 is when they released their product and that again is that January 1st or is that December 31st at the end of the year so I'd like my criticism is I'd like to see that fleshed out a little bit more so you know that's that's about the only thing that I've seen in here that didn't have a lot of promise because when I take a look at like their team and their advisors and also their demonstration these guys have a lot of key players here that are strategically aligned with them
You've got of course John McAfee I think he needs no introduction in this cryptocurrency space love him or hate him but then you've got George camiones who's the CEO of Koyomi and then you've got Bridgette Bidlack removable Inc so there's an advertiser their advertising platform that's important and right here Dana Garvey I want to say Dana Carvey like the church lady from Saturday Night Live but this guy is the president and CEO of gaming grids and this is the company that's building some of the first applications on their platform that already has successful
Gaming applications built out for Android and iOS so they're gonna be able to build out these games I think they've got it's a trivia based game that they've got built out first they're just gonna like basically allow people to keep inputting over and over and over different answers to different types of questions and it's going to hell build an early profile of those people's knowledge and it's gonna literally be a game sometimes it's not going to be a game because I said earlier.
That this is a project that can be used in the education space and one of the biggest problems with doing standardized testing on in education whether that's formal K through 12 education collegiate education or postgraduate education or even professional is that testing cost a lot of money to administer to score to test and in this type of platform rather than costing money.
You're still going to put your time and resources into developing the testing metrics but you're gonna be able schools and administrators will be able to earn tokens for tests that they have administered because they're they're helping to facilitate the end users data being supplied upstream into this advertising channel so it adds value into the knowledge labs marketplace so also the people taking the test would then be eligible in some cases or most cases to be able to earn for taking those tests as well so if it's an educator or it's an employer doing ongoing education it does provide what appears to be a cost effective method to provide that information because it's just gonna provide a better aggregate score of which this company can use to help advertisers leverage for the ability to make smart decisions on where to spend their money and we've seen over the years with platforms like Facebook and Twitter and these other places you know it seems like Google and Facebook are really the frontrunners that pulling together aggregate data on who people are and Facebook does it in a way that makes it feel like it's for your own benefit that's for your own safety for your own security.
And you willingly give them all this information and pick interest groups and and say you like things and stuff like that Facebook's determined through patterns that they believe they know who exactly you are in terms of your persona probably better than you might know and then they're able to then make that a targetable audience to advertisers and they make billions of dollars a year on that Facebook on the other hand just doesn't seem to pass a lot of that money down to what I would call the publishers which is really the content creators on their platform Facebook seems to have the belief that their full ownership unlike goo here on YouTube does a revenue share with with channels that are eligible for monetization so it's nice that the YouTube recognizes that it's their content creators that create that data that create that content.
That brings people onto the platform and that's why a program like knowledge is willing to pay out the tokens downstream to the publishers and to the end users because that would be a paradigm shift sort of like as if Google paid you to come on here as a as a viewer and watch things on YouTube and that currently doesn't happen at this point so here's what they're looking at doing they've already created 150 million of these tokens so they're all pre mind you won't be able to mine this despite the fact it is an erc20 token but they have what's called meta mining and meta - are different nodes so I think when I think of nodes I think a proof of stake but these nodes are being used for consensus for scoring.
And for data validation and stuff like that and during those you know during the interactions between the end-user and the platform these nodes are doing calculations and they're fulfilling some of the same work that would typically be done by miners on the open network and so that's where this is a little bit different than what you may be accustomed to with most ERC20 tokens also for any of the tokens they don't raise during this initial sale those aren't going to be burned those are going to be put back into the pool.
That will be later distributed to users on the platform so just keep that in mind because if you're making an investment into this and that is some thats definitely something you want to consider is what is going to be the total circulating supply vs the market capital at the time that this ICO ends and what's going to happen to the coins that haven't have yet to be distributed.
There's always going to be some balance of coins that are undistributed at the end of an ICO or at least there doesn't have to be but there generally is going to be in almost all cases so whether those are held by the team the marketers developers you name it so so they're hoping to raise a total of 65 million bucks but they've already reached their soft cap so that means they're committed to this project they've they're actually exceeded it by about half a million dollars so far.
If you guys want to look into more about what they plan to do with their tokens I don't want to dive completely into that but it's pretty typical they've services they have to pay for to help launch their product and then here's what the token allocations gonna go to most of it being to the token sale some of it being to the meta mining aka the nodes that'll be on the network and you know these guys are also well aware that by building a mass adopted program you know this is something that could potentially be adopted by many users who are probably unaware of the blockchain space or cryptocurrency in general.
And just want to use apps for the sake of fun or further utility you know crypto kitties and seemed to like choke down the etherium blockchain and the in the computing power when it first launched so these guys are also looking at other ways that they can kind of circumvent that through hyper Ledger's and multi Ledger's to give you an example they might be looking at utilizing something like the Lightning ledger that would take the interactions between you and the platform into a side ledger that wouldn't require the typical mining pools to process all the work except for when the balance or the ledger wants to be closed out and then it would go into the normal mining service.
So it would be more cost-effective more resource effective for them given that mining is not an essence of their of their basis so but the nodes that do the work are going to be able to receive tokens - as a payout for doing doing that work it's just not traditional mining so wrap your head around that a little bit if that's a new concept to you guys if you want to reach in and watch some of their videos they had some really good explainer videos that explain what it was and I thought it was actually kind of interesting just from an artistic standpoint that they did two videos of claymation I don't this might be a this might be at first I don't know maybe you guys have watched a little bit more but this might be the first time I've seen claymation on the blockchain.
I found it to be entertaining but everything about this project is exuding professionalism they've even gone as far as working with this lawyer who's on their team right here Larry Walters Esquire I don't know him personally but they've gone ahead and they've determined and published a letter stating that their token is certified as a utility token and not as a security and that might be meaningful to you guys if you're looking at the possible regulations that could come down from the S FTC as well as the SEC here in the United States and I believe that's part of the reason why they feel that they're able to offer this ICO to residents of the United States and Singapore without real fears on their end at least that.
They're not offering a security or something that would be determined as a security now keep in mind that they including that lawyer are not the ultimate determiner a determining factor on whether or not their token is a utility token houris security and or both so but they've done some of that preliminary work to kind of flush some of the out to at least build the basis of an argument for their case so comment below what you guys like to see us do some reviews on next we're always on the lookout for new icos as well as new coins coming onto the market place that we can shed some light on for you guys this is Yogi from YPramedia, You guys stay tuned we got some more stuff coming up soon.
Whitepaper : http://knowledge.io/wp-content/uploads/2017/11/Knowledge.io-Whitepaper-19112017.pdf
Website : https://knowledge.io/?utm_term=valuebct2
Telegram : https://telegram.me/Knowledgeio
Twitter : https://twitter.com/KnowledgeToken
Facebook : https://www.facebook.com/KnowledgeToken
Bounty : https://bitcointalk.org/index.php?topic=2594632.0
ANN Thread : https://bitcointalk.org/index.php?topic=2580919
About Me :
Yogi21 https://bitcointalk.org/index.php?action=profile;u=1240228
This project can show good results. Also it is worth paying attention to the Tokengo project where ico is already running out, and a good growth is expected on the coin.
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