Logo: Usage Guidelines
- Logo Usage
(1) The Standard Logo
(2) The Logotype
(3) The Symbol
(4) Reversing Logotype Color to White
(5) Greyscale Logo
1) For Use on Light Backgrounds
2) For Use on Dark Backgrounds
(6) Black & White Logo
1) For Use on Light Backgrounds
2) For Use on Dark Backgrounds - Trademark Symbol
- Clear Space
- Typeface
(1) Complementary Font - Color Palette
- Logo Usage
Bad Logo Usage
- Never Stray from the Color Palette
Improper Design Usage
- Never Switch the Colors
- Never Use the Design on Similarly-Colored Backgrounds
- Never Rearrange Elements of the Design
- Never Stretch or Distort the Logo
Thanks