Streaming services become more relevant in the daily life of the average consumer with each passing day. Watching content via streaming services makes up nearly half of the total TV time consumed, and the share of such services in the global entertainment industry is only expected to grow. This growth is prompting a reevaluation of how digital content is delivered and experienced.
By leveraging blockchain technology, Web3 platforms aim to decentralize content distribution, provide enhanced monetization opportunities for creators and offer more engaging experiences for viewers. Features like content tokenization, decentralized ownership, and gamified interactions represent tangible shifts in how people consume and value digital media.
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