Lake Tahoe, USA lived through the sudden overtourism-to-no-tourism withdrawal experienced by many popular destinations in 2020. The area also had to endure a wrenching return to overtourism as city-slickers rushed to get their nature fix after COVID lockdown. In this “Good Tourism” Insight, Lake Tahoe Visitors Authority boss Carol Chaplin outlines the crazy journey before sharing what she believes represents an opportunity and challenge.
At Lake Tahoe, the tipping point between tourism and resident sentiment was reached well before the COVID-19 pandemic rocked the tourism-dependent mountain town. Before COVID-19, the problems that arrived with the crowds during tourism’s peak periods were beginning to choke out positive resident sentiment towards our industry.
Fiercely-regulated environmentally, Lake Tahoe is a United States national treasure surrounded by the majesty of the Sierra Nevada. Despite a bi-state (California and Nevada) compact to oversee development of the area, the destination’s infrastructure was always destined to lag behind ever-increasing visitation.
Less emphasis on destination marketing ...
For years the Lake Tahoe Visitors Authority (LTVA) had ... For the full "GT" Insight, visit https://goodtourismblog.com/2020/12/overtourism-to-no-tourism-and-back-again-what-is-lake-tahoes-new-normal/