According to the latest report by IMARC Group, titled “Latin America Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the Sanitary Napkin market size in Latin America reached a strong growth in 2019. A sanitary napkin, also known as a menstrual pad, is a disposable pad produced with absorbent materials worn to absorb menstrual blood. It is usually made up of wood cellulose with polyolefin fabrics, porous gel, polyester, and rayon devised to extract the fluid away from the skin. Sanitary napkins are currently available in different innovative variants, such as the bio-degradable, reusable, and disposable menstrual pads that are safe, easy to use, and eco-friendly.
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The rising working women population, along with the increasing awareness towards menstrual hygiene in Latin America, is one of the primary driving the market. Moreover, a surge in employment opportunities has resulted in a change in the purchasing habits of women by improving the awareness and willingness to spend on the products that maintain menstrual health. Besides this, the governments across several countries, such as Brazil, Mexico, Chile, etc., emphasize on promoting the need for adequate products to maintain feminine hygiene. Additionally, several Latin American manufacturers are introducing low-cost sanitary pads along with numerous innovative products, such as ultra-thin napkins with high absorbency capacity. This is further is anticipated to catalyze the Latin America market for sanitary napkins in the coming years. Looking forward by IMARC group the market is expected to continue its moderate growth during the forecast period (2020-2025).
Breakup by Type:
- Menstrual Pad
- Pantyliner
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online
- Specialty Stores
- Others
- Procter & Gamble
- Kimberly-Clark Corporation
- Hengan International Group Company Limited
- Edgewell Personal Care Company
- Kao Corporation
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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