What precisely is lead generation?
The process of generating consumer interest in a product or service with the goal of converting that interest into a sale is referred to as a lead generation. Filling out a web form to capture a visitor's contact information is typical in digital marketing services.
Lead generation is an important component of the sales funnel for B2B companies because their items can cost thousands of dollars and web users are less likely to buy their product or service directly from the website. Collecting new leads enables companies to educate and nurture prospective customers via email marketing before contacting qualified leads directly via salespeople.
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