Everytime you hear people talking about getting traffic from Google, Facebook and social media. You can get all the traffic in the world but if you don't do this ONE thing, all your efforts are only going to waste.
You can send the traffic to a website or sales page you own, maybe a couple of people will buy but what happens to those who don't?
How do you get in touch with them again? Industry standards state that only 2% of your traffic will convert into buyers. So what happens to the 98%? A total waste isn't it?
Research has shown that it takes at least 7 times before someone buys from you. The chances of someone buying your offer the first time is relatively low.
It takes time to build trust, connection and make them see you as an authority.
Imagine if you could follow up on the 98% and send them valuable content and help them with a problem and get them in your good books. There's a higher chance they will actually buy from you, right?
Imagine if there's a way for you to keep in touch with the additional 98% of them .
This is Where lead generation comes in.
Why Most People Struggle To Make Money Online and Might Never Make it
Here are a couple of reasons why most people fail to make money:
Shiny object Syndrome
They tend to get distracted and look for the latest 'strategy' or fad to make money online. When it doesn't work, they look for a new offer that looks exciting. It's called the Shiny Object Syndrome. There are tons of ways to make money but ultimate no matter what you do, you need to build a list. Even the marketer who's promoting the latest offer will use email marketing to promote the offer.
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