Lead capture is a fundamental part of a current sales strategy. Thinking about the channels that can bring more qualified contacts to your business will increase the chances of you creating a relevant database. Therefore, below, we have separated 5 tips on how to generate leads through Instagram.
Instagram is one of the most used social networks in the world and already has 800 million ACTIVE users!
You probably spend a lot of time on this social network, so how about starting to use it to generate business?
How to generate leads through Instagram: 4 strategies you need to put into practice
Within the steps of Inbound Marketing, lead generation is one of the most decisive phases of the customer journey.
When a user becomes a lead, you have more control over the type of content that they will receive at each stage of the sales funnel, until the purchase and loyalty are completed.
Instagram is a relationship and attraction channel, so using it to take visitors to your offers and conversion pages is a strategic way to use the most complete channel.
Then, follow how to do it in the tips below!
1. Link in Bio that leads to a high value offer
You may have already seen some feed content that has the following phrase “access the link in the bio” or “learn more in the bio link”.
For a long time, the “link in the bio” was the only way to insert an external link in your Instagram profile.
Even today, however, it is relevant for businesses to increase traffic to their websites through this social network. So use that call wisely.
Create relevant content to publicize the bio link. For example, a carousel with 5 practical days of how to do personal financial control in times of crisis. The example of the @mepoupenaweb profile is exactly that!
Using relevant content that has a creative call and shares important information for the persona is the key to really getting the user to go to the bio area, click on your link and register on your landing page, for example.
2. Stories and the famous “drag up”
Like the feed, Instagram stories require you to offer interesting content that really makes the user curious to know more about your offer.
Stories still have an advantage: it is possible to insert a link in the content itself. So you don't have to make the user leave what they are seeing and go to the bio to click on the link.
The famous “drag upwards” facilitates the user's life and yours, in the search for strategies on how to generate leads through Instagram.
3. Instagram Ads and the use of ads to generate leads
Paid ads can also be used for something beyond reach! The format is ideal for those who want to learn how to generate leads through Instagram, after all, it allows a careful profile segmentation.
When building your ads, you can define exactly the audience you want, not only in terms of demographics, but also in terms of interests and behaviors. This helps not only increase the volume of leads but also qualify those contacts.
The video below shows how to create an ad on Instagram in order to capture leads. It is worth checking the step by step.
4. Partnership with influencers
Digital influencers contribute to achieving different business objectives, including how to generate leads through Instagram.
Once again the content has to generate interest for the persona you want to reach.
Create an offer, set up a campaign, invite digital influencers and use the reach they have to “spread” the link that will take the user to the conversion page.
Sweepstakes, tutorials, sending gifts, product launches and webinars are good examples of how to generate leads through Instagram using influencers.
What to do after capturing leads?
As we said throughout the text, capturing leads is just one step in the Inbound Marketing process. So you need to think about your strategy for the next steps.
After learning how to generate leads through instagram, what are you going to do with the leads that are part of your database?
Relationship campaigns, or lead nutrition, are essential to transform the lead into a customer.
Email marketing, SMS, marketing automation are some of the strategies that can be part of your communication planning.
Within an Inbound Marketing strategy, capturing leads is just the beginning, you still have to worry about:
• relationship;
• sale;
• loyalty.
Using marketing automation software is essential for the next steps to be performed correctly, bringing customers to your business.
Marketing automation systems allow you to manage leads and turn them into customers.
One automation tool can offers features to attract, nurture and convert leads into customers. That's why she is an important partner if you want, in addition to generating leads through Instagram, transforming those leads into customers. Among the features that will add to your work are:
• keyword panel for SEO and content marketing;
• creation of landing pages and forms;
• automation of email marketing flow;
• performing an AB test;
• marketing automation;
• Lead Tracking;
• Lead Scoring for lead qualification;
• reports and more.