Innovation of the Internet was one of the best technologies that had happened to humanity. Internet helped each and everyone to connect on global scale especially business owners, entreprenuers and e-commerce to showcase their products (goods and services) to the world.
The digital advertising industry relies heavily on data, since almost all advertisements are based on data analysis to understand user's behaviour. It is estimated that the digital advertising data market is worth billions of dollars. It is the fuel of the performance marketing sector and the focus of the efforts made by advertisers in selecting groups defined with a personalized message.
Two powerful companies (Facebook and Google) have dominated the internet especially data industry, offering great services to users such as easy access to marketing and advertising tools accompanied with global coverage. Unfortunately, Facebook and Google sovereignty have blinded them thereby exposing user's data to fraudulent activities. Without the consent of users, their data are sold-out and shared to third parties (mostly politicians and hackers), used for malicious activities (hacking user's account or used the acquired details to manipilate elections by politicians).
You may ask how Facebook Google, Twitter, LinkedIn e.t.c gained full access to user's data since it is encrypted? Truthfully, it is only encrypted to a third party trying to gain access without the user's consent. Each time new members register on these platforms, all registered details are stored on their database, which only the admins got access to at will, which only defines a centralise system and very dangerous (as discussed above).
To give users power over their data and personal information, Liberdy is here to offer best solutions to these challenges.
Liberdy aims to disrupt the traditional digital advertising industry by introducing a state of the heart technology - Blockchain Technology. With the blockchain technology, Liberdy will give absolute power to transact data as dimed fit to all users. Data will be stored on a decentralised ecosystem that is effective, transparent and absolutely secured.
For Liberdy to achieve its aim, it will integrate 4 core components on it platform to help revolutionized the Adtech industry:
a. Data Foundation
This foundation will serve a distinctive role to store, maintain and permit a controlled access to data for the purpose of advertising. It will be decentralised, thus open to everyone and not to a single entity. All members of the community will be able to interact with a source code to be developed by the foundation.
b. Users Application
An effective and dedicated portal will be used for user's registeration, after which the confirmed data will be moved to the Data Foundation for adequate storage. The sole right and power on the data rest on the user as they can permit or reject access to their personal content at will.
c. ADAs - Advertising Data Applications
ADAs will serve as mediator between Data Foundation and Advertisers. Using the Smart Contract technology, more advertising applications will be integrated to facilitate advancement of the Liberdy ecosystem. For advertisers to optimise their campaign, they will adopt DMP applications to buy data from the foundation.
d. Liberdy Infrastructure
The Liberdy infrastructure provides the basic elements and guidelines for the flow and exchange of data between the database (Data Foundation), users and advertising applications. It consists of a protected and integrated infrastructure that allows efficient, transparent and scalable growth without a moment of failure.
LIBERDY TOKEN (LIB)
Liberdy token is called LIB, which is an ERC-20 token based on the Ethereum Blockchain. LIB has a fixed supply that cannot be increased in the future. Been an utility token it will be used by all clients for the exchange of goods and services within the ecosystem without the need for middleman or high transaction fees.
Token Details
Token Symbol: LIB
Token Type: Utility token
Token Standard: Ethereum (ERC-20) compatible
Total Supply: 300, 000,000 LIB
Token Price: 1 LIB=$0.1 USD
Softcap: $5 million
Hardcap: $30 million
For more information about the project visit the following useful links:
website : https://liberdy.io/
whitepaper: https://bd7me1gf9gn36n2ki11xi17j-wpengine.netdna-ssl.com/wp-content/uploads/2018/05/whitepaper-v1.1-FINAL-1.pdf
Lightpaper: https://bd7me1gf9gn36n2ki11xi17j-wpengine.netdna-ssl.com/wp-content/uploads/2018/05/Liberdy-lightpaper-May-final-tge-pdf.pdf
Facebook: https://www.facebook.com/liberdy.io/
Twitter: https://twitter.com/Liberdy_
Telegram: https://t.me/liberdy
Reddit: https://www.reddit.com/r/LIBERDY/
Linkedin: https://www.linkedin.com/company/18391543/
Writer: Phlaser
BitcoinTalk URL: https://bitcointalk.org/index.php?action=profile;u=1236826