On the Internet, there are many companies that have a lot of success but one of the top enterprises of the Internet is surely Google. The giant Internet firm has no specific rules regarding cryptocurrency and ICO advertisements.
However, cryptocurrency investors and companies are worried that Google will go in the same direction than other internet giants such as Facebook who banned crypto ads and Youtube who banned accounts from channels that discuss cryptocurrencies. Companies who wish to advertise cryptocurrencies and ICOs on the Google ads platform are reporting difficulties and refusals.A lot of Google AdWords clients such as marketing, advertising and PR firms, reported a huge drop in Google’s performance in advertising for client offering cryptocurrency services. Also, these customers have a limited amount of cryptocurrency-related advertissements they can show.
The Finnish blockchain startup Lamium wanted to advertise its platform on the search engine, but its advertisements were shut down, and also its Google Ads Account. That phenomenon also happened to other companies such as Crypto Bot Settings.
Google support tell its client that in its advertising policy, nothing is mentioned regarding cryptocurrencies and ICOs. All of the advertisement campaigns targeted by the crackdown have thing in common; they are all cryptocurrency-related.
It is not only in advertising where cryptocurrency-related gets restricted, but also for Youtube vloggers. Vloggers talking about cryptocurrencies gets many restrictions such as demonetizing, not allowed to film live videos and plenty of others.A protest movement has started with the hastag #YouTubePurge. A big cryptocurrency podcast name Bad Crypto that is one of the most viewed and listened on Youtube has been restricted and since one week it is impossible to find it on Youtube.
One explanation to what is happening to cryptocurrency-related channels and promoters is that Google wants avoid all fake news, malicious ads and crypto mining scams. Also, Twitter announced a move in the same direction earlier this week, which probably affected Google’s algorithm.
The most common interpretation is that Google is careful regarding ads coming for cryptocurrency advertisers. When it is related to to cryptocurrency agencies, Google’s approach looks less permissive than firms in other industries.
May be that is another reason of downward moment of crypto. Thanks God I did not make my project on just on crypto base but i am going to do something else with it.
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While I don't think an all out ban on advertising ICOs is appropriate, I do see the concern with the current influx of ICOs and the difficulty of weeding out the scams from the good projects. Maybe some sort of way to determine which are legitimate projects and then allow those to Albertsons arverised? Don't know if this could be solved by government scrutiny or something like that. Problem there is you start to walk a fine line of government intervention, which no one likes. Any thought as to alternatives for advertising ICOs or how the problem could be solved?
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I feel like government regulations would be hard for the market at first, but giving institutional investors the green light to get into cryptocurrency is a great way to make it massively adopted.
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Good point . I guess that's where the real money is anyway. I was actually reading some stuff earlier about the effect of SOX on the stock exchange and was pretty surprised that the market actually reacted positively when they implemented the law. That may be because they had just gone through some pretty serious fraud but, still surprised by positive reaction to regulation. Who knows, maybe crypto could react the same way
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