How The "Backpack Kid" Became Famous | GaryVee Business Meeting

in life •  7 years ago 

I had the awesome opportunity to meet with Russell Horning AKA the "backpack kid" who was in Katy Perry's SNL performance. I'm really happy that we got to sit down and map out how he can market himself on social media and reach out to various brands to really take his personal brand to the next level.

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