The most brilliant marketing campaign in the history of EgyptsteemCreated with Sketch.

in life •  8 years ago  (edited)

The Cause Is A Person

Egypt's Social Media Revolution

Wael Ghonim

Calling people online to an event offline

Wael Ghonim, then a Google Arabia executive based in Dubai played a key role in the Egyptian revolution, "the first revolution in the history of mankind that was pre-announced." Most of the people were activists who were "just pissed off".

The most brilliant marketing campaign in the history of Egypt

"They never thought it would come...almost everyone owned the idea of promoting this...everyone was a part of the campaign...the page was anonymous....no one owned the page...the internet sparked the revolution...mainly +Facebook....our role was to create the snowball....to break the psychological barrier of fear."

What we did was a reflection of the street

"Dictators are going to have a tough time...user to user is getting bigger and bigger...It's becoming harder and harder to hide information..."

The Cause Is A Person


Social media & the internet is still alive & well in Egypt.

The cause is still a person today. These are the currently trending causes in Egypt:

hashtag TheyKidnappedTheGroom
hashtag FreedomForIsraaTaweel
hashtag FreeHossamBaghat

“The main goal of overthrowing or dissolving the regime is still there. To do that, we need to focus on smaller issues. Even though we have had different rulers since 2011, the mechanism by which the state functions and the machine it uses consists of the same corrupt and aggressive measures.....We focus on cases that bring to the public’s attention bigger issues, like the law itself, the mistreatment in prisons and proper health measures for all Egyptians.”

Mona Seif, activist.

life arabspring arabstreet arabworld egyptuprising
8 years ago by

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