Re Nike Marketing Strategy: Don't Hate the Playah or the 'Game'

in life •  6 years ago  (edited)

Don't let your anger cost you money; more on that later.

When I heard about the Nike-marketing campaign with the controversial football player, I instantly thought: Good move Nike.

I was reminded primarily who buys Nike shoes. I’m reminded how people stand in lines, literally miles long, to plop hundreds down at the register to buy, primarily rubber/synthetic shoes. To boot, they are not designed for longevity as noted by a former NBA player. For more on this comment, please read further.

Personally, I fell out with Nike when a famous basketball player, who will remain unnamed, countered to complaints that his shoes don’t last, that they weren’t expected to be worn every day.

What?

At the time I was an elementary teacher and knew how much of a strain parents, primarily single mothers, went through to scuff up the money to buy these shoes for their children.

Btw, his 'retro' shoe is currently going for $350.; and, rest assured someone struggling to pay basic bills will put money on the table for such 'nostalgia'...aka...foolishness.

So, on learning that this current controversial figure is getting paid big money with this campaign, matters little to me; because, I can’t hate on NIKE; they’re just doing business. I can’t hate on them for that.

That said, those who are protesting this decision, by destroying their personal property, I would pray that sense reels in, and the shoes are boxed up and sent to children who have real needs. Last year, when I filled in one day for a teacher, I am reminded of a student who had to walk home with the sole of his shoe in his hand. My heart broke; and even more so as, I am learning that people are burning perfectly good property.

Okay, so you hate Nike. Fine. But, please consider donating them to a charitable cause; even spray paint the Nike logo. That’s very easy to do. But, please don’t sin by destroying perfectly good property. There are too many elementary-aged children who have a need.

I can see if you never put another dime on the counter for this brand; but, destroying property is very short-sighted.

As Jesus, be angry and sin not. It's okay to never put another dime in the Nike coffers; but, don't sin by deliberately destroying something that others desperately have dire need of. God will judge those who are poor stewards of their blessings (Ephesians 4:26, 1 Peter 4:10).

Best regards.

Peace.

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