Armando was the main character of “Flavour Connection” a video produced for Tía María to promote a web application - Flavour Connection -where you can combine with your friends using what you like most about them, resulting in a new character that will be posted on your facebook profile. The people who got the most votes won a Perfect Night, where the winner puts the house and the friends, and Tia Maria the glasses, the drinks and the bartender.
The propose was “Combina Tía María con tus amigos o combina tus amigos con Tía María" which means “Combine Tía María with your friends or combine your friends with Tía María. The new positioning of the brand is based mainly on the ability to combine Tía Maria with other types of drinks to create different cocktails.
Have fun!
C R E D I T S :
Title : Flavour Connection
Client : Tía María
Agency : DraftFCB Barcelona
Production Company : lantanafilms
Role : Post Production, Visual Effects
When : 2010