This year, the "double 11" has become a "cruel arena" between brands. Fancy promotion activities, dazzling preferential information, frequent screen "double 11.". Lenovo, however, has broken 150 million in "simple and rough" 2 minutes of total network sales! 1 hour net sales exceeded 1.3 billion! Jingdong computer digital list won 8 titles! The power dominates the list and occupies the dominant position in PC field.
According to the Jingdong computer digital real-time racing list, Lenovo has successfully dominated the eight lists of Game Desktop, game book, all-in-one computer, desktop computer, lightweight book, high-end lightweight book, notebook and complete machine.
Among them, Lenovo's Xiaoxin air 14 and Xiaoxin Pro 14 are sold out when they are opened up, which shows the high recognition of Lenovo by users.
Lenovo's all-round explosive products gather together to innovate products and achieve the top hard power
As a leader in the field of PC, Lenovo has been firmly controlling the forefront of PC innovation, and what good things Lenovo has brought to the "double 11" shopping Carnival are naturally expected. Among them, the most popular is the new autumn product ThinkPad X1 fold. This product combines many cutting-edge technologies. In addition to the folding screen, it also has 5g full-time high-speed interconnection, integrated interactive mode and other highlights. It also carries intel core processor with hybrid technology, creating the world's cutting-edge innovative product design. In addition, yoga Pro 13s carbon, which weighs only 966g, is comparable to feather. Yoga 13s, which has a thin metal body and the debut of pcle 4.0 SSD, and Lenovo's personal cloud storage X1 and other innovative products appear on the stage, and spare no effort to add "double 11" to create a Carnival of experience innovation and technology.
In addition to the "double 11" luxury package, several popular Lenovo products have also launched value-added discounts. The Yuga 14s 2021 i5 ultra-light notebook is only 5699 yuan; the thinkbook 15 2021 Core Edition is 4999 yuan, in addition, there are six periods of interest free and multiple gifts simultaneously released; the small new pad Pro tablet has also been opened for pre-sale, with the price of RMB 1999.
In addition, users can not only enjoy a maximum drop of 2000 yuan for laptops, but also have the opportunity to win Lenovo moto blade 5g mobile phone, and the service package is as low as 3 yuan. What's more, during the "double 11" period, Lenovo also had the activity of guessing products to win a thousand yuan cash red envelope, which really brought users "the first electronic consumption feast in winter".
Lenovo creates a new consumer experience with user as the center
Behind the war report and the list, users' demand and recognition of the brand are reflected. Lenovo's success in several "double 11" lists for many years in a row further confirms Lenovo's achievements in constantly listening to users' voices and upgrading their product experience.
At the product level, Lenovo continues to promote the "customer direct" mode for different groups of people, such as game enthusiasts, fashion upstarts, quality elites, and new and new human beings. It has created a multi-line layout of business books and game books, providing more targeted choices for different user scenarios. In recent years, with the continuous promotion of "customer-centered" transformation, Lenovo has realized a direct customer system from product R & D, design, marketing, sales to service, adhering to the needs of users and continuously creating high-tech innovative products. Whether it is the application of folding screen, ink screen, 5g and other cutting-edge technologies, or insight into the user's needs, Lenovo has been standing in the user's perspective and constantly exploring how the cutting-edge innovative technology can better serve users.
The customer direct mode is also implemented in all aspects of serving users. It not only puts forward the customer journey methodology within Lenovo, but also stands in the perspective of users to simulate and feel the user experience. Lenovo also connects offline and online, and realizes the integration of store resources through Lenovo lebei mall, so that users can realize convenient shopping and experience intimate service.
Not only that, how to find resonance with users and integrate into users? "Double 11" Lenovo executives planting grass short video and series live broadcast have become effective channels for Lenovo to establish communication with users. In addition, Lenovo thinkbook, together with new youth such as "talk show actor" Li Xueqin and singer Li steni, created a series of brand stories with young people to further enrich the cultural connotation of the brand and establish multi-dimensional communication with users.
The continuous practice of "taking customers as the center" is the exploration and persistence of Lenovo's continuous self breakthrough and self innovation, although it occupies the top position of PC. This also makes people further realize that this PC boss can continue to lead the PC field for many years.
"Double 11" is still going on. Many popular items and preferential benefits are on-line. If you want to explore the more wonderful of Lenovo PC and feel the extraordinary charm of Lenovo's products, you can go to Lenovo's official website, Lenovo lebai mall, Lenovo Jingdong and tmall's official flagship store to find out more surprises!