Ad tracking is the way in which the online business grows under the digital scope for purchasing new items and accessing specific services. Once a customer is tracked, then the marketers start showing the personalised items based on the choice and search of the product by the user.
Therefore, the iPhone has traced the spying nature of marketing companies across the globe, focussing on the list of privacy-related features. This feature will help in preventing the apps and services on the iPhone.
The iPhone has a good privacy feature to limit the ads and a company named App Tracking Transparency (ATT) has found a solution to track the privacy activity of users. The feature is active for iOS 14.5 in late April on the app store and is enabled in the safari browser to limit cookies. The companies that detect the actions have a collection of user data like advertising identifier, name, email address, and other information.
Here is the step-by-step guide to limiting ad tracking on the iPhone:
Step 1: Open your iOS device and go to the settings.
Step 2: In the settings option, find the privacy button.
Step 3: Next click on the tracking button.
Step 4: Toggle the track button with the option 'Allow Apps to Request to Track'.
Step 5: Further, the ad tracking will be limited to the new apps that will be downloaded on the iPhone.
Step 6: Finally, you can limit tracking on the current apps by switching off the tracking button of each app.
Step 7: You can also add by clicking on the 'Ask App Not to Track' to stop them from tracking your activity.
How to limit ad tracking from Safari on the iPhone:
Step 1: Open the settings option in the Safari web browser on the iOS device.
Step 2: Next, scroll down and toggle off 'Block All Cookies'.
Step 3: Now you need to switch on the 'Prevent Cross-Site Tracking' to limit the advertisers and third parties from tracking your site visits via the browser.
Step 4: You can also visit the settings and choose general and toggle off the background app refresh button.
