If you want to acquire new customers you need to promote yourself as a pro on the most popular and growing social media. I'm talking about personal branding on LinkedIn.
This social network, in fact, is constantly expanding and offers a lot of visibility to those who know how to exploit it in the right way.
It is recognized by all as the professional social network par excellence and is the best place to showcase your skills.
By making yourself known and spreading value through your posts, you can reach many people and expand your network.
Building your Personal Branding helps you win the trust of other users, turning them into customers for your business.
How do you use LinkedIn for personal branding?
In this article, I will explain the main and fundamental steps to take to grow your personal brand on LinkedIn and create a productive and interesting network of contacts.
But I'll tell you more! I have created a video course in which I will reveal, step by step, how to build your effective LinkedIn profile and increase your online visibility. The course is comprehensive and easy to follow. you can access the lessons at your own pace and as many times as you want. Click the button below, discover all the modules of which it is composed and request your video course on LinkedIn now.
Brief introduction to Personal Branding
Personal branding is a process by which you define who you are, what you do and pass it on to others.
Remember that you represent your business, so building your personal brand has become your duty.
What sets you apart from others in a unique way?
This must be your starting point: tell your knowledge, your skills, your style and your skills in an effective way. Your personal branding is how you present yourself on the market and how you build your brand identity.
The goal of personal branding is to ensure that your brand is positioned in the user's mind in a precise and distinct way from the competition.
Your brand includes all those characteristics that make you unique and those you need to work on. It is useful for connecting with other users who share your values and gaining their trust.
In fact, people no longer buy products or services, but value. The brand is the essence of value and personal branding leads you to have a decisive role in the market.
Once you have gained the trust of your network of contacts, you will become the point of reference. Your purpose must be to be remembered and to make your potential customers turn to you to solve their problems.
Why is LinkedIn great for your personal branding?
Among the social platforms, LinkedIn is the best for entrepreneurs and professionals to work on personal branding.
The reasons are essentially two:
LinkedIn is growing exponentially
It is a serious and professional platform
This social network is booming and is aiming to do business by selling advertising space and paid ads.
LinkedIn rewards creators of valuable content far more than other social networks. This allows you to reach a greater number of people if you offer valid content in line with your sector.
Of course, those people can also be found on other social networks such as Facebook, Instagram, YouTube and maybe even Tik Tok. But the intent with which the various platforms are used is very different.
If you want to do business, talk about work and focus on your profession, LinkedIn is the only portal in which to focus your energies.
Your communication, your audience and even your sales opportunities also change from the channel you prefer.
Those who go to LinkedIn do so with one purpose: to work on their personal profile. Using other social networks would absolutely not have the same effect. Those who use LinkedIn want to improve their career, follow professional figures and find collaborators or partnership opportunities.
So now let's see the steps to building your LinkedIn branding strategy right away.
5 steps to building your personal branding on LinkedIn
The first secret to building your personal branding with Linkedin is having a clear and coherent strategy. If you underestimate the importance of having a strategy, your impact will below and you will not take advantage of all the possibilities that this social network offers you.
A good strategy is based on five pillars:
analysis of the target;
profile optimization;
building a network of contacts;
the creation of valuable content;
constant interaction with your network.
Let's see these steps in detail.
Example of Some Branded Linkedin Profiles
https://www.linkedin.com/in/satyanadella/
https://www.linkedin.com/in/adammgrant/
https://www.linkedin.com/in/alrhartman/
https://www.linkedin.com/in/williamhgates/
https://www.linkedin.com/in/rbranson/
The above profile owners/team shares most of their success stories on Linkedin & have become very successful doing so.