How does the anchor interact?
1. How does the live broadcast interact?
1. Live broadcast every day if conditions permit. You can start daily live broadcasts, sing, chat, chat with users, talk about makeup, and chat with users, so that buyers and fans can participate in the live broadcast.
Also release your old fans to watch the live broadcast, and the atmosphere will rise as more people watch the live broadcast.
2. If you can’t do 8-10 hours of mad broadcasting a day, then you have to consider a new strategy. Make the program form a long-term fixed, fixed live broadcast at a certain time of the week. This live broadcast must have a fixed theme . So that your live broadcast will have fans willing to watch it.
3. After each live broadcast, the anchor can re-accumulate the fun and interesting content and products in the live broadcast in the community, so that buyers and fans can pay attention to participate in the interaction.
Usually, remember to send benefits, red envelopes, and second-order products to users in the live broadcast. It’s more interesting to watch and buy.
2. What are the interactive methods of live broadcast?
1. Live seckill
2. Ask for likes, gifts, and benefits
3. Live red envelope rain
4. Live screenshots for lucky draw
5. Initiate a system lottery live
6. Live broadcast to initiate a vote
There are many ways to interact with live broadcasts. All of these require sellers and anchors to make plans. Whenever the benefits are issued, how many people watch online will kill and draw prizes.
1. The live broadcast theme must be clear
You must first determine the subject of the live broadcast before you can do the live broadcast. You need to analyze what buyers are interested in and see what kind of live broadcast themes you see. Don't write too long or casual about the live broadcast theme.
2. Clever use of live broadcast covers to attract popularity
An excellent live broadcast cover will be attractive, and seeing Meimei's live broadcast cover will make buyers have the desire to click into it. To put it simply, the live broadcast cover is actually like a through car owner's picture, which is totally click-attracting. Of course, your live broadcast cover must match the live broadcast theme, otherwise it will make customers feel that being deceived is irrelevant and will create a bad impression.
3. Interact with customers through live broadcast
A small live broadcast will have countless interactions. This interaction will continue to deepen the connection between each other, how to generate interesting interactions, and how to generate interactions that make people feel great. You can do some activities such as watching live broadcasts to send shops, red envelope coupons and lucky draws to give back to customers.
Fourth, continuously optimize the content of the live broadcast
Observe which products are in high demand by customers and what needs to be seen on the live broadcast. The content of the live broadcast should be changed appropriately, because fans will find it very boring if one thing is broadcast for too much time, mainly by combining the product and the content.
Five, do a good job of publicity before the live broadcast
Propaganda tells customers when you will do the live broadcast, the main content of the live broadcast, and increase exposure. If the early publicity is done well, people will naturally come to watch.
All things can’t be seen at once. If you don’t do it once, try a few more times. If you keep summarizing experience, you will always get what you want.