As a result of the Live Stream Shopping phenomenon, consumers have the opportunity to buy in ‘real time’ while watching products being modeled by brands on Live Stream Shopping platforms. It is fast becoming an increasingly effective strategy in helping consumers and brands to increase penetration levels into the e-Commerce market as customers look for more realistic and engaging online shopping experiences.
Read more: https://blog.channelize.io/live-shopping-the-best-way-to-sell-to-gen-z-in-2023/