If you think mails are outdated, think again. Despite technology and the digital market gaining a lot of prominence, physical mails have in no way lost their charm. Enterprises still use mail marketing to reach a wider target audience.
Mail marketing has been successful for decades. Even today, enterprises see significant business after a successful mail campaign. Just as with email marketing, the success of the campaign lies in various factors such as the content, type of mail, target audience, and the offer provided by the enterprise.
So how can enterprises plan their mail campaigns? Can they rely on third-party companies to help them? Which service provider should they choose to plan and implement the mail marketing campaign?
The answer to the last question is quite simple. Enterprises do not have to comb the market. They can simply ask the 3pl service provider to handle mail marketing as well. While not all 3pl companies offer this service, the best Cross Docking Logistics Companies provide mailing services in and around the region to help enterprises with marketing the brand apart from managing supply chain logistics.
Types of Direct Mails
Direct mails can be sent in various ways. The following are some of the preferred methods-
Postcards: One can never go wrong with postcards. Be it the smaller size to suit the limited budget or a larger size to include more information, postcards are always popular.
Letters: Private letters can do their job if the content manages to touch the audiences, isn’t it?
Self-mailers: What if the enterprise wants to send something that doesn’t fit the traditional postcard or letter? Self-mailers will do the job.
Customized solutions: Enterprises can get creative and try something unique.
Why Choose Third-party Logistics Service Provider
The 3pl provider does just deliver the mail at the given list of addresses. The company starts right at the first step- planning and helps the enterprise throughout the campaign. The company helps enterprises understand the target audience based on the nature of the products it sells. Creating a comprehensive mailing list is vital for the success of the mail marketing campaign. Then the company helps design the direct mail campaign. This includes finalizing the text, choosing the type of direct mail based on the requirement and the budget, and printing the mails.
The details in the database are processed and matched to remove duplicate addresses and add new addresses. The company also maintains a list of return mails so that enterprises know that the customers or the target audience do not reside at that address anymore.
The mails are then delivered as per the schedule by a method preferred by the enterprise. If the mails include coupons or discount codes that can be used only during a certain duration, it is important to send the mails at the right time for the customers to make the most of the offer. This will invariably increase sales for the enterprise and bring more ROI.
By using the right logistics company, enterprises can get up to five times more response through Mailing Services In Massachusetts when compared to email marketing. Since the company will already be familiar with the products and customer base of the business, it becomes easier to come up with an effective mailing list.
Enterprises do not have to worry about the costs of service as well. It can be included and added to their logistics service package as most 3pl companies offer customized packages for better results. It helps them focus on the areas the enterprise wants and also cut down the cost of investment.