On September 3rd, hotel heiress Paris Hilton tweeted to her 16 million-plus followers that she was “looking forward to participating in the new @LydianCoinLtd Token,” noting in a hashtag: #ThisIsNotAnAd. It was a high-profile mention for the Signapore-based LydianCoin Pte. Ltd., which aims to raise $100 million through its still-unscheduled token sale. The endorsement was a boon for the little-known firm -- at least until Hilton deleted her tweet a few weeks later.
