The Magento 2 GTM extension comes with advanced eCommerce tracking and Google Analytics. Apart from this, this extension also gives you advanced eCommerce, Facebook conversion, Facebook Pixel, Google Remarketing, and much more. With the help of GTM, the shop owner can track more effectively. It also supports Google Analytics.
The Magento extension equips you to add Google Tag Manager to your Magento site, which enables you to manage all the Google Tags you use centrally through the Google Tag Manager site. All you have to do is enter your Tag Manager container ID in the extension's configuration settings so you can get there. This extension also provides the facility of eCommerce transaction tracking.
Integration plays an important role in keeping your work running smoothly instead of cucumber for some processes. In addition, the Google Tag Manager Magento extension gives you a grip on how to manage user behavior and people entering your site. It will shed light on what steps you need to take to grow your business. There are developments like these that make your work simpler and faster.
Benefits of the Magento 2 GTM Extension:
- Easy to Use:
One of the benefits of the Magento 2 GTM extension is that it does not require any programming knowledge. Everyone can easily update, add new tags, test each change, and deploy tags without writing complicated code. This gives you and your team autonomy and simplifies your process, which speeds up launch times and allows your IT department to focus on more important matters, such as why your website is slow. - Saves a Lot of Time:
This Magento 2 GTM extension saves you time by allowing you to implement the tracking code yourself. You don't need a developer for this. All tracking codes can be added, edited, and removed through the GTM platform. - Everything is in One Place:
With this Magento 2 extension, you get everything in one place. Gone are the days when a developer had to find additional JavaScript code snippets in the source code of a website or app to add, modify, or remove tags. It's all in one place, and for those human errors where some code is missed and the data goes wrong, Magento 2 GTM saves you all those times.
Final word:
The Magento 2 GTM extension enhances your marketing by providing information that drives an increase in website activity. For example, does publishing a new blog increase or decrease your website visits? Does changing the color of the call-to-action button increase or decrease clicks? With this Magento 2 extension, you get this information and can better analyze your website analytics to make more informed marketing decisions and improve your website's performance.