There are many ways to make money blogging, but generating income as a new blogger can be difficult despite this. You've heard about the thousands upon thousands of dollars that other bloggers have made selling eBooks and courses, but you're having trouble keeping up with a consistent publishing schedule, let alone finding the time or resources to complete an eBook or course. This is why affiliate marketing is such a popular option for new and growing blogs.
Affiliate marketing is one of the smartest and most cost-effective ways for bloggers to generate income. This is mainly due to how easy it is to integrate an affiliate marketing strategy into your content marketing strategy. You can insert affiliate links into any post you publish, so you don't have to do the extra work of creating an eBook or course. Additionally, most companies allow anyone to join their affiliate programs regardless of how popular their blogs are.
In this post, we'll cover what affiliate marketing is (and isn't), what you can achieve with it, how to find affiliate programs, and some other tips when you're ready to start using your affiliate program. Links. Let's go for it.
2 What is Affiliate Marketing?
From a technical point of view, affiliate marketing can be defined as follows:
A marketing arrangement whereby an online retailer pays a commission to an external website for traffic or sales generated from its referrals.
When it comes to affiliate marketing in the blogging world, this "marketing agreement" is between you, the "external website" and the company, the "online seller", that makes/offers the product or service you wish to promote. . You will receive your own affiliate link to forward to your readers to promote that product or service.
When a reader clicks on a link and completes a purchase, you are paid a commission that is part of what they paid. This is paid by the company at no additional cost to your reader. Some companies may also offer to pay you a commission when a reader simply clicks on your link regardless of whether they actually complete a purchase, but this is rare.
3 How Does Affiliate Marketing Differ from Sponsorships?
As difficult as it may be, it is important not to confuse affiliate marketing with sponsorship. Affiliate marketing is not a direct endorsement of your brand or content by a company. It's a simple arrangement that allows you to earn income for referring new customers to that company. You don't get paid unless you refer them traffic or new customers. This arrangement is often available to anyone regardless of website traffic, social media following, or list size as mentioned above.
Sponsorship, on the other hand, is a direct endorsement of your brand or content. You receive a lump sum ranging from a few hundred to a few thousand dollars, regardless of whether you generate traffic and revenue for the company. Because of this, sponsorship deals are usually offered only to established blogs that can provide decent traffic to the company endorsing them. This makes affiliate marketing a much better source of income for new and smaller blogs.
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