What if I told you that you could make money from Facebook? You may look at me and say, I’ve tried before, and it didn’t work! Well, the way you make money from Facebook can be very different depending on the situation that you’re in and your level of expertise with social media. Read on to find out exactly how to make money from Facebook ads, so you can start making some extra cash today!
Finding Your Audience
It’s impossible to succeed at Facebook advertising without an ad that resonates with your target audience. Keep in mind who will be seeing your ads and make sure you speak their language. You’ll also want to try out several ad variations—even if you only test a few words or colors, for example—to see which work best for you. Don’t use someone else’s targeting info as is—create your own based on what you know about your target market.
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Keywords Are Key
Keywords are critical for any digital marketing campaign. It is crucial that you find which keywords your potential customers might be searching for. Using Google’s Keyword Planner Tool will help you determine which keywords have high volume, low competition and are relevant to your business. Once you find a good keyword (or keyword phrase), use it throughout your content and use it as a core component of ad creative.
Experiment Early and Often
Advertisers that experiment with different copy, images, and bids have a higher chance of a positive return on their investment (ROI). To ensure your ads are performing well, you’ll want to understand what ads work best.
Keep Costs Low
If you're running a business on a tight budget, keep costs low by outsourcing as much work as possible. You can hire virtual assistants or find local freelance workers who will do your job for less than half of what you would pay if you hired someone locally. These kinds of tasks are typically not hard to outsource. For example, copywriters can be found overseas who charge significantly less than American-based copywriters. If they meet your quality requirements, go for it!
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Don’t Overcomplicate It
It’s easy to feel overwhelmed by all of these ad formats and strategies, but honestly, you don’t need them all. Yes, there are successful brands using highly specific strategies with certain types of products or even certain times of day.
Be Specific
The more specific you are, when creating your ads and landing pages, the more likely your target audience will be to click through. If you’re advertising a Ford Focus on your local Craigslist site, and you put Focus as your keyword, you won’t get many clicks because too many people search for that keyword.
Don’t Delay
Many people hesitate to jump into Facebook ads because they think it’s too expensive, or because they don’t think they have enough traffic. Don’t put off your campaign. Consider creating a test campaign with a limited budget and limited time frame. This way you can make sure that your ads are profitable while you experiment with different types of posts, audiences, and demographics.
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Stay on Task
To stay on task while completing your daily tasks, use an app called Todoist. This app allows you to organize your tasks into different lists and then order them by priority. You can have separate lists for different projects or clients and due dates. Then use each day’s list as a checklist of things you need to do that day and move things around if necessary.
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