There have been plenty of changes in the world of affiliate marketing over the past several years, some good and some bad. As with any subject, there are those who believe that things are going downhill fast and that we’ll be seeing the last of affiliate marketing in another couple of years. But is this really true? Or will it remain one of the most popular ways for brands to sell their products online – and a great way for smaller companies to get their products seen by more people – for the foreseeable future? Whether you believe the current state of affiliate marketing is on its way out or not, it’s important to understand exactly why so many people have such negative opinions about it right now.
Why is Affiliate Marketing Still Worth It?
The first thing to understand is that affiliate marketing is neither a new concept, nor a fad. The first genuine affiliate experiment was conducted back in 1907, when a New York City department store offered a commission to people who referred customers to them. The first genuine affiliate marketing programs appeared in the early 1990s, when the internet started to come into its own. One of the first affiliate marketing programs was run by Amazon, who offered a commission to people who referred customers to their website. Affiliate marketing is also not some new way of ripping people off. It’s a legitimate way of making money that has been going on forever. The only difference is that thanks to the internet and the rise of e-commerce, affiliate marketing has become far more popular than it was in the past.
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The Good of Affiliate Marketing
One of the biggest criticisms of affiliate marketing is that it is just a way for companies to make profits from the work of others, without paying them for their time. While there is some truth to this, the fact is that affiliate marketing is incredibly good at getting brands and products out there on a much larger scale than they could manage on their own. Affiliate marketing is also a very good way for bloggers and influencers to make money online, especially if they have a large audience. If you already have a blog or social media channel with lots of followers, you can team up with a product or brand that you like and make money from it, without any investment on your part.
The Bad of Affiliate Marketing
Many affiliate marketers, and even some of the brands they are promoting, are doing it just to make a quick buck. They don’t really care about the products or services they are promoting, and they don’t care about the customers they are trying to persuade to buy them. All they care about is the affiliate commission they’ll receive if the product is sold. Affiliate marketing is also very much a numbers game. You don’t know how many people are going to follow your link and then buy the product that you recommend. You don’t know who will buy and who won’t. You don’t know if the people who do buy will be satisfied with the product. And if you’re recommending a product that is of a poor quality or that someone isn’t happy with, then you are doing both yourself and the brand you’re promoting a disservice.
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How to Make Affiliate Marketing Worth It Again
The best way to ensure that you are a benefit to the brands you are promoting is to select products that you genuinely believe in. If you only recommend products that you believe in, and that you would use yourself if you didn’t have to recommend them, then you are much less likely to encounter problems. Furthermore, you should be honest when you are writing your reviews and recommendations. If you say that a product is the best thing since sliced bread when it really isn’t, then you are only doing yourself a disservice. But if you are honest and say what you really think, then you are much more likely to gain trust and respect from your readers.
The Bottom Line
Affiliate marketing is not a dying art. It is not a fad that will be over in a couple of years. It’s a way for brands to sell their products online, at a time when online shopping is more popular than ever before. There is a lot of money to be made from affiliate marketing, but only if you do it right. Only if you are honest, only if you genuinely believe in the product you are promoting, and only if you are putting your readers first.
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